Ruby Assembly

23/10/2025

WHAT A BANGER: Another wonderful night of connection, knowledge-sharing and luxury was had with Serious Women's Business : Northside at Gemini in Coburg. With guest speakers Anthea Hawkins of Vacation Vibes and Lauren Cassimatis AccS(Crim) of Gallant Law AU, frank conversations around pleasure and relationship to self were had. Thanks to all those who attended! Platters of fresh Merimbula oysters, fritti, prosecco and more were enjoyed in the evocative surrounds. We hope all recipients of the Amalfi were duly transported! Not a member of Serious Women's Business by Ruby Assembly? Join the 700-odd of us here: https://www.facebook.com/groups/837130749727853. Images by Mish Winters Photography.

20/10/2025

WOMEN'S SEXUAL HEALTH AND WELLNESS: It's a movement, and it's a growing, legitimate commercial category. Tomorrow, 21st of October (my birthday, incidentally) is the Serious Women's Business 'It's A Vibe: Serious S*xy Business' networking event at Gemini in Coburg. An intimate wineroom and two superb entrepreneurs to share their insights into s*xual health and wellness as both a category of commerce and a concern; Anthea Hawkins of Vacation Vibes and Lauren Cassimatis of Gallant Law and Connecting Lawyer Mums. Oysters and champagne are on the menu, and all guests receive an vibe. What's not to love? Four tickets remain: https://bit.ly/4htGfx9

09/10/2025

FINALISTS: Iolanthe is pleased to announce that Ruby Assembly have been recognised as a Finalists in the Lawyers Weekly Women in Law Awards as Marketing Professionals of the Year. This achievement is a testament to the creative talent and strategic acumen of my dedicated team featuring Katherine Mary, Alex Russell, Matt Hicks, Mariana Morris and Jessica Marshall. I extend my sincere gratitude for your outstanding creation and fine writing.

I would also like to convey my congratulations to the Ruby Assembly clients who are also Finalists in these awards! It is an honour to support your ambitious goals and celebrate your ongoing success in the legal industry.

Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

08/10/2025

LEADERSHIP IN LAW MEANS ADDRESSING TRAUMA: So delighted to be featured in Lawyer's Weekly with my new article unpacking why Ruby Assembly elected to do Blue Knot Foundation trauma training, and how addressing trauma in the experience of lawyering is at the heart of healthy legal practice. Read on: https://www.lawyersweekly.com.au/sme-law/43077-why-addressing-vicarious-trauma-must-become-a-leadership-priority-in-law

08/10/2025

NEW ZEALAND LEGAL CULTURE: Tradition meets the newlaw frontier. I’ve just returned from Ruby Assembly’s first experience of business in Auckland, and I’m buzzing with admiration and strategic fire for New Zealand’s legal culture. With my boots in the worlds of Australian digital strategy and newlaw culture, visiting Aotearoa felt both familiar and refreshingly different. The opinion piece serves to bring together my (admittedly limited!) reflections on Kiwi business culture, law practice, and the wealth of opportunity available for those ready to embrace innovation. Plus, a reminder of our upcoming Serious Women's Business : Northside'It's a Vibe' event on the 21st of October. Read on: https://rubyassembly.com.au/new-blog/2025/10/7/new-zealand-law-traditions-stronghold-meets-the-newlaw-frontier

Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

18/09/2025

SHE'S A FINALIST! We're thrilled to announce that our Director Iolanthe Gabrie been named a finalist in the Australian AI Awards 2025 in the category of AI Female Leader of the Year – SME. Iolanthe wishes to thankthe Ruby Assembly team, our clients, and supporters who embrace progression in technology and inclusivity every day. Here’s to empowering women in AI and shaping a smarter future. View the full list of finalists here: https://www.australianaiawards.com.au/winners/2025-finalists

Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

05/09/2025

IT'S A VIBE: Literally. “It’s a Vibe: Serious Women’s S*xy Business” lands at Gemini Melbourne on the 21st of October — a Serious Women's Business event replete with talented guest speakers, lush tipples, luxe canapés and powerful women.

✨ Meet two trailblazers with a focus on s*xual wellness in entrepreneurship — Anthea Hawkins (Vacation Vibes) and Lauren Cassimatis (Gallant Law + Connecting Lawyer Mums)
✨ Network with joyful, intelligent women in business
✨ Take home a bougie vibe product thanks to Vacation Vibes. Why should the fun stop at the venue?

We’ve got 8 ‘two for one’ tickets up for grabs… First come (ahem), best dressed. Double your pleasure—bring a friend! Slide into the link and grab yours before they’re gone - this is sure to be a sell-out night.

http://bit.ly/3JQTHON

Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

04/09/2025

BRING YOUR SUNNIES: We're excited to be launching the most sparkling of legal podcasts! Stay tuned as Ruby Assembly Media continue to curate the best and brightest of Australian professional services talent in their own smart, sequinned podcast place in the sun. To learn more about Ruby Assembly Media and curating your own podcast, visit: https://rubyassembly.com.au/rubyassemblymedia

01/09/2025

NEW BLOG: New from our Director Iolanthe, a strategy-packed blog reflecting on trauma and psychological safety for our colleagues. "Today we invested in something I'd been wanting to prioritise for ages: vicarious trauma care training for the Ruby Assembly team. As a business that works predominantly with lawyers, we're regularly exposed to content that has the potential to challenge our faith in human goodness. And frankly, that's been weighing on me—not just personally, but as an employer who cares deeply about my team's psychological wellbeing." Read on here: https://rubyassembly.com.au/new-blog/2025/8/29/vicarious-trauma-lawyers-and-writers-lessons-from-blueknot-professional-development

Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

25/08/2025

KINDNESS ISN'T A NICE-TO-HAVE: On Friday 22nd August, I was welcomed into a room full of friendly faces in anticipation of that most hopeful annual event: The Kind Lawyers Conversation Day. Ruby Assembly was proud to be a Friendship Partner of the event – because really, what cause better to support than kindness as a radical professional strategy? This gathering was beautifully brought together by the indefatigable Perpetua Kish, alongside Ben Deverson, Joe Buckley, Jonathon Naef and Brintyn Smith. Their collective vision? A reimagining of the culture of law as collaborative, humane, and rich with kindness. Here's our coverage of what was a revolutionary day amongst peers: https://rubyassembly.com.au/new-blog/2025/8/25/the-kind-lawyer-notes-on-a-movement-of-courage-and-compassion

Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

21/08/2025

KIWI WHANAU: I’m coming to NZ for the first time, to facilitate Ruby Assembly’s hero workshop ‘Make Them Remember You’ - a social media workshop for legal professionals. On October 2nd in Auckland, I’ll be holding an energetic, useful workshop at MSuites by TLANZ which is ideal for practitioners, Principals or administrators. More details on this 10-seat only event can be found here: https://www.eventbrite.com.au/e/social-media-for-lawyers-workshop-with-ruby-assembly-tickets-1613988576279?aff=erelexpmlt

Join Australia's legal marketing specialists Ruby Assembly for an engaging social media workshop focusing on best practice for lawyers.

18/08/2025

SEE YOU TOMORROW! I'm so pleased to be participating in 's Legal AI Virtual Summit tomorrow. I'm joining Ben Deverson, David Lisitsa, Ashley Kelso and MC Fiona McLay in a discussion around 'AI for the Business of Law'. More details here: https://www.clio.com/au/events/ai-summit/