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House of Marz Media From overwhelming to effortless. I do the social media legwork so you don’t have to.

It was acceptable in 2013… but it’s 2025, and it’s time for Airbnb hosts to stop treating their property like it’s a sid...
27/07/2025

It was acceptable in 2013… but it’s 2025, and it’s time for Airbnb hosts to stop treating their property like it’s a side gig, and start treating it like the investment that it is.

My name is Laura and I help Airbnb hosts go from burnt out to fully booked! (Don’t worry, I come with receipts! 🧾🧾🧾).

After working in the travel industry for 7 years, photographing Airbnbs for a living, and helping my clients grow their business and increase their occupancy rates with strategic marketing and systems, I know what it takes to move your short-stay property from invisible to profitable.

And it’s time for me to teach you how it’s done.

If you want to join me and a 8-10 other women at a beautiful Hunter Valley Airbnb, for a day of learning, connection, and business growth (no fluff, just real actionable advice from someone who understands the industry), then head to my link in bio to join the waitlist or DM me for more details.

📌 This workshop would also be suitable for photographers and/or social media managers looking to up-skill or break into the Airbnb niche.

Laura X

🧠 I’m thinking of running a 1-day workshop to teach this exact framework — for Airbnb hosts who are ready to grow, or ph...
22/07/2025

🧠 I’m thinking of running a 1-day workshop to teach this exact framework — for Airbnb hosts who are ready to grow, or photographers + SMMs who want to up-skill or break into the Airbnb niche.

📅 Thinking Sept/Oct.
🥗 Catered lunch.
🧾 Worksheets.
🔥 Strategy.
💬 Real talk.
🤍 Intimate group (8–10 people max).

Would you come?
Drop a 🚀 or DM me if you’d like to get on the ‘interested’ list.

This wasn’t just a giveaway.It was a carefully crafted campaign built on strategy, soul, and storytelling.No hacks. No f...
02/07/2025

This wasn’t just a giveaway.

It was a carefully crafted campaign built on strategy, soul, and storytelling.

No hacks. No fluff.
Just deep alignment, the right collaborators, and a whole lot of intention behind every step — from the content, to the timing, to the way we used momentum to warm up the audience for something bigger.

(👀 hello, Mind Body Soul Retreat launch.)

And the results?
They speak for themselves.
But this carousel isn’t really about numbers — it’s about the thinking that gets you there.

Swipe through if you’re curious about what goes into creating campaigns that actually move the needle (and feel good doing it).

No CTA here. Just sharing what I love to do.

In the world of social media, it’s not enough to just catch attention—you need to convert that interest into action. Tha...
01/11/2024

In the world of social media, it’s not enough to just catch attention—you need to convert that interest into action. That’s where the Dope Theory comes in, guiding your audience from awareness to conversion by speaking to four distinct buyer personas:⁠
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🌈 Peacock (Creativity & Attention): For Peacocks, the journey to conversion begins with more of what you’re already doing - stunning visuals and creative storytelling that capture attention. Keep showcasing vibrant images of your products, behind-the-scenes moments, and bold ideas that reflect your brand’s personality.⁠
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📊 Owl (Knowledge & Analysis): Provide detailed descriptions, pros and cons, and well-reasoned arguments on your website and social media posts. Make sure your offers and packages are clearly explained, so they know exactly what they’re getting and why it’s valuable. Think about using infographics, case studies, and how-tos that help them feel confident and informed in their choice.⁠
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🏆 Eagle (Results & Achievement): Conversion for Eagles is about demonstrating clear results and the value of your offer. Share testimonials, highlight features and benefits, and show the real-life impact of your products. Whether it’s through success stories or showing the practical benefits of your pieces in someone’s home, Eagles need to see the rewards.⁠
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💬 Dove (Empathy & Harmony): The key to converting Doves is through personal engagement and empathetic communication. Showcase your values, your story, and how you genuinely connect with your community. Whether it’s how you respond to comments, or share the story behind your products and family, emphasise empathy and connection to build trust and loyalty.⁠
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By understanding and creating content that speaks to each of these personas, you can move your audience from simply being aware of your brand to becoming loyal customers. ⁠
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Before creating any content, we audit your audience. 🕵️‍♀️ ⁠⁠⁠Why? Because knowing who you’re talking to is key to deliv...
28/10/2024

Before creating any content, we audit your audience. 🕵️‍♀️ ⁠
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Why? Because knowing who you’re talking to is key to delivering the right message! Here’s why audience audits are essential and how to conduct one effectively:⁠
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1. What challenges or frustrations is your audience experiencing? Conduct surveys or engage in conversations to uncover their biggest hurdles. This insight helps tailor your content to provide solutions they’re actively seeking.⁠
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2. What drives your audience? Whether its personal growth, community, or professional success, knowing their motivations allows you to create content that aligns with their goals, making it more relevant and engaging.⁠
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3. Look at the age, location, gender, and interests of your audience. This information helps you shape your messaging, ensuring it speaks directly to the people you want to reach.⁠
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4. Where does your audience hang out online? Understanding which platforms they prefer helps you decide where to focus your content efforts. You want to be where your audience is!⁠
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5. Compile all your findings into detailed audience personas. These profiles act as a roadmap for your content strategy, guiding you in crafting messages that resonate and connect.⁠
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Remember, the insights gained from an audience audit are invaluable. They inform your entire strategy, ensuring you deliver content that truly resonates and drives engagement. ⁠
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When was the last time you took a good look at your content? 📊 ⁠⁠⁠A content audit is more than just checking engagement ...
25/10/2024

When was the last time you took a good look at your content? 📊 ⁠
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A content audit is more than just checking engagement numbers - it's about discovering what resonates with your audience and what doesn’t. ⁠
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By regularly auditing your content, you can focus on what works and cut out the noise. Here’s why content audits matter and how to do them effectively:⁠
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1. Look for posts that performed well and analyse the common threads - topics, formats, or styles. What does your audience love?⁠
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2. Beyond likes, dive into comments and shares. Engagement indicates how much your audience connects with your content, helping you craft future posts that spark conversations.⁠
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3. Are there posts that consistently underperform? It’s time to let go. Reducing clutter will help clarify your message and streamline your strategy.⁠
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4. Regular audits allow you to spot trends - seasonal spikes, popular formats, or shifts in audience interests. This insight empowers you to stay ahead of the curve!⁠
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5. Use your findings to adapt and enhance your content strategy. Focus on what works, experiment with new ideas, and remain flexible to change.⁠
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Remember, a content audit isn't just a one-time task - it's a valuable practice that leads to more intentional and impactful content. ⁠
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Let’s embrace the power of audits and elevate your social media presence! 🚀 ⁠
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A successful content strategy has multiple phases, and each is essential to get the results you want. ⁠⁠⁠Here’s the proc...
21/10/2024

A successful content strategy has multiple phases, and each is essential to get the results you want. ⁠
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Here’s the process we follow, step by step, from analysing your audience to ongoing optimisation to maximise reach and engagement! 👏🏼⁠
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Throwing up random posts without a clear strategy is like sailing without a map. ⛵️⁠⁠⁠You might move, but are you gettin...
18/10/2024

Throwing up random posts without a clear strategy is like sailing without a map. ⛵️⁠
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You might move, but are you getting closer to your destination? A content strategy guides your growth, engagement, and goals! 🎯⁠
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