30/11/2024
The first TV production of Mercedes Benz Fashion Week Australia we produced in 2012. As far as I know the first ever TV Special of Australian Fashion Week. This aired on FOXTEL Channel Arena in Primetime 8.00pm timeslot. I pitched this to Channel 10 twice and they said No so I pitched it to Foxtel and Brian Walsh said Yes and he gave us a great timeslot as the lead in show to the premiere of Project Runway. FOXTEL created this Ad which aired across the network. Giving the event great exposure. The Following year Channel 10 picked it up and aired it for several years and Channel 7 also airing our production of Mercedes Benz Sydney Fashion Festival. Now the event has been cancelled by IMG. Let’s hope Govt can get behind it and revive it.