That Social Girl

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That Social Girl we grow your brand so you can grow your business ☀️
🦋 5+ years of socials, strategy + content

We’ve been saving SO much good content lately and honestly, we couldn’t keep it to ourselves 🤭If your feed has been feel...
16/06/2026

We’ve been saving SO much good content lately and honestly, we couldn’t keep it to ourselves 🤭

If your feed has been feeling a little stale or you’re not sure what to post next - this one’s for you!

A little reminder: inspiration is not the same as copying. never recreate someone’s exact concept or idea, but there’s absolutely nothing wrong with seeing something that sparks an idea and making it your own. always credit the creator you took inspo from. it goes a long way

Save this for the next time you need some ideas 🤍

Hot take: likes don’t move the needle anymore ✨Instagram CEO Adam Mosseri just dropped the 6 metrics that actually move ...
10/06/2026

Hot take: likes don’t move the needle anymore ✨

Instagram CEO Adam Mosseri just dropped the 6 metrics that actually move the needle on your reach, and spoiler, your like count isn’t leading the charge.

The algorithm has shifted from vanity metrics → behavioural metrics. And if you’re still optimising for likes and comments, you’re playing an old game.

Here’s what Instagram actually wants to see from your content ⬆️

📌 Save this, your future self checking insights will thank you

I used to be the in-house hire.Social Media Assistant to Marketing Coordinator, before I realised there was a better way...
12/05/2026

I used to be the in-house hire.

Social Media Assistant to Marketing Coordinator, before I realised there was a better way to do this.

Back then, my success was measured by getting the task done.

Now it’s measured by my clients growth and happiness.

Swipe to see what working with an agency that’s actually invested looks like. 👉

Link in bio to book your free discovery call 💙

The older I get, the more I realise success for me looks less like “hustle culture” and more like this.Creative work. Sl...
11/05/2026

The older I get, the more I realise success for me looks less like “hustle culture” and more like this.

Creative work. Slow coffee meetings. Building genuine relationships with clients. Team lunches after long shoot days. Having fun while creating things we’re proud of.

That Social Girl has never just been about posting on social media. It’s about helping good businesses tell their story online in a way that actually feels like them.

And honestly, getting to build that alongside people and brands I genuinely enjoy being around is something I don’t take lightly.

April wrapped 💙

Meet Sammy 👋She’s the newest member of the That Social Girl family and we are so excited to have her!Sammy is our Conten...
07/05/2026

Meet Sammy 👋

She’s the newest member of the That Social Girl family and we are so excited to have her!

Sammy is our Content Creator & Account Manager, she found her love for editing and content creation in high school and hasn’t stopped scrolling since.

When she’s not creating content for our clients, you’ll find her singing in her band (tag here), hitting a gig or festival, or ordering a chai latte (dirty, if it’s that kind of day).

Say hi to Sammy in the comments below 💙

07/05/2026

There’s a new face at That Social Girl... 🤭

Here’s what we do at That Social Girl.
06/05/2026

Here’s what we do at That Social Girl.

Hi, I’m Ash 👋And if you’re new here, welcome! I’m the Founder & Creative Director of That Social Girl, a boutique social...
04/05/2026

Hi, I’m Ash 👋

And if you’re new here, welcome!

I’m the Founder & Creative Director of That Social Girl, a boutique social media agency based in Adelaide. I help purpose-driven business owners stop drowning in content and actually show up online in a way that feels good, and gets results.

When I’m not building strategies or planning content shoots, you’ll find me at Crossfit, hunting down a good Riesling, or brunch-ing with the girls.

So glad you’re here - stick around, it’s going to be fun ✨

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