Brand-Aid

Brand-Aid Helping you succeed with email marketing - Klaviyo & Mailchimp! Schedule a free strategy call with us! LOOKING FOR AN EMAIL MARKETING EXPERT NEAR YOU?

With expertise and passion, our team are here to guide you towards achieving email marketing success. We are a boutique email marketing agency that services a dozen of clients as we focus on YOUR RESULTS! We learn EVERYTHING about your business before we jump on the flow mapping, design & copywriting wagon. Our processes are clear and we DO become a part of your team! Schedule a FREE strategy call

with us today to explore how our tailored email and SMS marketing services can drive growth and success for your brand.

11/05/2026

Growth is ongoing. With emails the best way to look at it is year on year. If you just installed Klaviyo of course your growth would look amazing, if you had 1 flow and you installed another 6 again it would be easy to reflect growth, but magic is in the year on year growth. Audience growth, revenue from email growth, segments growth, flow volume growth.
What numbers are you looking at?

28/04/2026

The first time you see the number of events Klaviyo can track and create automations for, you get a bit spooked. That’s the beauty of email marketing, though. A person who visited your website 5 times in the last 5 days has a completely different intent than someone who visited it once in the last 90 days. We love going granular!

Book your strategy session via the link:
https://calendly.com/brand-aid/online-meeting-with-brand-aid

24/04/2026

Not everything we do shows up directly on your revenue report and that’s worth being upfront about. A lot of what happens in the background (domain health, deliverability, sign-up form optimisation, preference centres, unsubscribe flows) isn’t immediately tied to your revenue, but it’s what keeps your email system working properly long-term.

We work collaboratively, tenaciously, and with integrity which sometimes means doing the unglamorous stuff that most people don’t see. What some would skip - we give attention to because we genuinely care about the whole picture.

14/04/2026

Your sign-up rate isn’t a traffic problem. It’s a value problem. And we understand if you don’t want to associate your brand with discounts.

You can create alternatives: a guide, a how-to resource, or a free gift.

💌If you want us to take a look at your current strategy and what’s actually holding your list growth back, book a free call via the link in bio.

Find more tips on email marketing here

10/04/2026

Early in 2018, we worked with a guy who had a tool repair business. After a month of organic socials, he came to us genuinely frustrated: “Why do I go to Bunnings and nobody knows me?”

Social media takes time, and algorithms determine how many people see what you post. On average, only 2–5% of your followers will see any given post, and with business content, pray for 1% if you aren’t creating engaging content.

Email is a completely different game. You own the list. That’s why on average, email returns $36 for every $1 spent compared to $2.80 from social media and why email subscribers are 3–5× more engaged than social media audiences. Social media builds awareness. Email builds revenue. You need both, but you need to know which one does what.

💌Want to talk about what a realistic, compounding marketing strategy looks like for your brand? Book a free strategy call via the link in bio.

07/04/2026

One of the most common questions we get: What’s the difference between email and SMS marketing?

Short answer: They are two completely different channels, and they need to be treated that way. Email sits around 30–60% open rate, depending on how well you’re segmenting. SMS? You’re looking at 90%. People buy faster from a text. But that also means you can’t just blast your SMS list with anything; it has to be punchy, relevant, and worth interrupting someone’s day for. New arrivals, a live sale, a drop, everything else probably not.

💌Not sure how to split your content across both channels? Book a free strategy call via the link in bio, we’ll map it out for your brand.

March 2026 recap 🤍
01/04/2026

March 2026 recap 🤍

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