Brand-Aid

Home
Brand-Aid

Helping you succeed with email marketing - Klaviyo & Mailchimp! Schedule a free strategy call with us! LOOKING FOR AN EMAIL MARKETING EXPERT NEAR YOU?

With expertise and passion, our team are here to guide you towards achieving email marketing success. We are a boutique email marketing agency that services a dozen of clients as we focus on YOUR RESULTS! We learn EVERYTHING about your business before we jump on the flow mapping, design & copywriting wagon. Our processes are clear and we DO become a part of your team! Schedule a FREE strategy call

with us today to explore how our tailored email and SMS marketing services can drive growth and success for your brand.

14/10/2025

Black Friday comes faster than most brands expect and if you start preparing in November, it’s already too late.

Every year we see the same thing: great products, strong offers, but poor deliverability. If your list isn’t clean or your flows aren’t ready, your emails might not even land where people can see them.

For brands it’s huge because most customers are ready to BUY, and if you’ve done the groundwork (built trust, kept engagement high, kept your list clean), you’ll see the results right away.

There are two key periods to keep in mind:

🖤 Black Friday - the last week of November, biggest discounts of the year.

🎁 Boxing Day - December 26, another wave of sales before the year ends.

If you’re preparing for any of these, focus on logic first:

• Check that your welcome, browse, cart, and checkout flows are working.

• Make sure your audience is segmented and active.

• Test your sign-up forms and discount logic early, not during the rush.

📩Don’t guess what’s working. Let’s check your account and get it ready for the sale season. Book a free consultation via the link.

https://www.brandaidnow.com.au

10/10/2025

This account was already seeing solid results from email, with almost half of its revenue coming from it. When we looked closer, it was clear that the brand leaned heavily on campaigns, but flows were underdeveloped, and there was no consistency in sending.

Here’s what we did:

• Rebuilt all the core flows: welcome, checkout, winback, sunset.

• Added personalised post-purchase flows (after the 1st, 5th, and 15th orders) to keep customers engaged long-term.

• Added our signature abandoned cart flow (separate from checkout) and VIP.

• Set a clear, consistent campaign schedule with proper segmentation!!! and A/B testing.

The outcome in just one month:

▪️Total revenue up 18% (from $35.8k to $43.8k).
▪️Email revenue up $6k (from $16.7k to $22.6k).
▪️Flow revenue increased from $3.7k to $6.3k.

The difference came from structure and optimisation. We achieved strong flows and consistent campaigns.

📩 Email doesn’t have to be complicated, it just has to be done right. Ready to get there? Book a free strategy call with us via the link.

https://www.brandaidnow.com.au

08/10/2025

Black Friday strategies are not new. Analyse your November 2024, develop a schedule, make adjustments to the strategy based on learnings, look at margins, introduce new offers if they suit your business better, set up emails, timers, VIP early access and boom 💥 GO!

Buyer behaviors are changing so keep that in mind. But one thing is true: your subscribers are waiting for your offers and when they see these offers they go: “It’s TIME!”

Marketers changed the whole concept of Black Friday. It’s Black November now. So if you are easily getting stressed when it gets quiet - set up a proper plan!

07/10/2025

Not every email in your flows is actually working for you.

You can have eight emails in a welcome flow or a post-purchase flow, but not all of them are driving revenue, and not all of them are getting clicks.

That’s where we go through your account, look at what’s performing (and what’s just sitting there), and make changes that lift your revenue. Sometimes that means rewriting copy & redesigning email, sometimes replacing content and sometimes switching emails off completely.

For our clients optimising flows this way has meant stronger click rates, higher conversions and up to 50% of their total revenue driven through email.

📩 Want to see what your emails could really be doing? Book a FREE discovery session via link below.

https://www.brandaidnow.com.au

03/10/2025

Email marketing is the most neglected channel out there... And yet, for many of our clients, it brings in up to 50% of their total revenue. If you knew that, you’d probably look at your emails a little differently, right?

If you want to grow your list the right way, here are 5 simple and effective ways to do it:

✔️Make it easy to sign up
Classic pop ups are still one of the fastest ways to grow a list. People love an immediate reward like 10–15% off or free shipping. Works across industries.

✔️Offer real value
A free guide, recipe book, checklist, or lookbook - timeless lead magnet. It works especially well in niches where people want education or inspiration before buying.

✔️ Make it personal
Product quizzes are super powerful for e-commerce. It’s interactive, builds engagement and gives you zero-party data (you learn preferences directly from customers). Brands in beauty, skincare, fashion, supplements use this really well.

✔️ Waitlists
Perfect for building hype for product drops, limited editions, or seasonal launches. They make subscribers feel like VIPs.

✔️ Think long-term
Getting someone to sign up is just the start. If you don’t keep people engaged, they’ll forget about you or unsubscribe. That’s why flows like welcome, post-purchase, and winback are important.

📩Your next best customer is probably already on your list. We’ll help you reach them. Hit the link below.

https://www.brandaidnow.com.au

30/09/2025

When I need to be productive, I literally step away from the laptop. I go into nature, spend a few hours by the ocean, or wander through the green. No phone (okay… maybe just to snap a photo). When I come back, I feel like I’ve gained about 300% more focus. And it never fails!

Motivation is another story. That’s where music comes in. The kind that makes you feel like you’re ready to step into battle (yes, I’ve got playlists for that). And of course, podcasts and events with amazing people! That gives me heaps of energy and fires me up to keep going.

What gets you going?

26/09/2025

When we first stepped into this account, email wasn’t performing as well as it could. Revenue from email sat at just over 22% of total sales, flows weren’t at their potential, campaigns were inconsistent, and the overall impact of email on the business was far lower than it should be.

We rebuilt everything from the ground up: all the core flows: welcome, checkout, winback, VIP, sunset, plus added new flows: subscriptions & abandoned cart. We brought in campaigns: consistent send days, proper segmentation!!! and A/B testing.

The results? In just one month:

▪️Email revenue doubled (from 22% to 45% of total sales).

▪️Flows jumped from $4.7k to $13.8k in revenue.

▪️Campaign revenue increased from $5.3k to $6.8k.

▪️Click rate went up from 0.9% to 1.48%

▪️Deliverability went from 70 to 87

The total email revenue for the month rose from $10.1k to $20.6k.

Nothing else changed: same products, same audience. The difference came entirely from how the email channel was built and managed.

📩 Want to see what your email channel could really be doing? Book a free strategy session via the link.

https://www.brandaidnow.com.au

23/09/2025

People don’t stay subscribed to your emails because of your product alone.

They stay because your content is relevant. Because it speaks to their needs, fits their lifestyle, and delivers real value.

📩 At Brand-Aid, this is the standard we build for our clients - emails that are not only delivered, but wanted. Book a strategy call today. Link below.

https://www.brandaidnow.com.au

05/09/2025

I’ve recently had a chat with Olesya (she doesn’t do email, she takes beautiful photos & videos for us) and she shared her experience with emails. Here are the key takeaways:

People filter their inboxes carefully. They decide which brands are worth their attention and which ones get ignored.

People split their inboxes and keep a dedicated one for work, one for personal life and one for marketing emails.

But some brands hit right in the heart and those who value this communication keep their emails in priority mailboxes mixed with important personal or work emails.

Getting there is a privilege, it means your brand is trusted and your emails are wanted. It happens only when emails become valuable, inspiring, or just too good to miss.

📩 That’s the kind of email we help our clients create - those ones people actually WANT to see, even in their most important inbox.

👉🏻Book a FREE call with us to elevate your strategy and start creating campaigns that your customers look forward to. Hit the link below.

https://www.brandaidnow.com.au

29/08/2025

This doesn’t happen overnight. To ensure month on month or year on year growth there’s a lot of things that are happening behind the scenes.

Our clients usually come to us for flows and then stay for campaigns and optimisation. And if they stay we keep looking for opportunities!

Book a FREE discovery session with us via the link:

https://www.brandaidnow.com.au

26/08/2025

❌ If you’re still measuring your email success by open rates, you’re looking in the wrong place.

Those numbers are totally inflated right now, especially if your audience is on iPhones. Apple privacy settings mean your phone is pre-opening emails for you. So when you see a 50–60% open rate, it’s not real people… it’s Apple.

So what actually matters? 👉 Clicks.

Click rate tells you if someone cared enough to do something with your email. And that’s what drives sales, not vanity numbers.

If you want to lift your click rate - we are your answer. And we aren’t trying to gatekeep the answer. It’s more than putting buttons in the right places. It’s far more complicated than that.

Book a free strategy call with us via the link:

https://www.brandaidnow.com.au

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	10:00 - 17:00
Thursday	10:00 - 17:00
Friday	09:00 - 17:00

Telephone

+61473797379

Website

https://www.brandaidnow.com.au/

Alerts

Be the first to know and let us send you an email when Brand-Aid posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.