MAXMEDIALAB

MAXMEDIALAB After 25 years in corporate and mainstream media, Lynette Phillips launched MAXMEDIALAB in 2011 with a bold vision: to create a new kind of agency.

We collaborate with innovative global brands to create campaigns that combine carefully crafted strategies with boundless creativity, redefining and reigniting the luxury industry. One that is fully integrated, creatively fearless, and built for the ever-evolving media landscape. Today, MAXMEDIALAB is proud to stand as Australia’s leading luxury media and communications agency. We deliver memorabl

e work for remarkable brands, partnering with the world’s most iconic names, including Audemars Piguet, Hermès, Giorgio Armani, Ralph Lauren, Rémy Martin, The Macallan and Penfolds. Our expertise in the beauty category is evidenced by the successful Australian launches of Fenty Beauty, Fenty Skin, Haus Labs by Lady Gaga, and DOLCE&GABBANA Beauty. We also work with a curated portfolio of global skincare leaders including La Prairie, Avène, Klorane and HydraFacial. Powered by a 360 degree model, we design impactful digital ecosystems that connect brands with media, creators, advocates and audiences, delivering real results across every touchpoint. Our team brings together best in class talent across strategy, creative, communications, social, media, digital, experiential and talent. In 2013, MAXMEDIALAB expanded its offering with the launch of MAXCONNECTORS, Australia’s first influencer representation agency. Today, MAXCONNECTORS represents over 50 of the country’s most influential creators, including Sammy Robinson, Jade Tunchy, Tammy Hembrow, Lola Thompson and Onyedika Agbarakwe. Together, we shape culture, spark engagement and drive influence at scale.

MAXMEDIALAB launched Haus Labs by Lady Gaga in Australia. An immersive brand world conceptualised and executed end-to-en...
22/05/2025

MAXMEDIALAB launched Haus Labs by Lady Gaga in Australia. An immersive brand world conceptualised and executed end-to-end by our in-house , , , and teams.

From architectural plans and bespoke renderings to custom builds and graphic elements, the event was a masterclass in high-impact storytelling and production design.

Thanks to our and teams, we were joined by the Haus Labs global executive team, Brand Ambassador Maria Thattil, and a curated lineup of Australia’s most influential beauty creators, tastemakers, and emerging talent. Talent was hand-selected for their ability to translate the Haus Labs DNA across TikTok and Instagram, driving cross-platform amplification and building cultural credibility through bold, authentic storytelling.

The result: dynamic on-site content, meaningful reach, and standout moments that resonated with beauty-forward audiences both locally and globally.

Post-event, our team brought the campaign to life across digital, capturing the energy, atmosphere, and emotion that defined the Haus Labs experience.

Address

13/32 Ralph Street

2015

Opening Hours

Monday 08:00 - 17:30
Tuesday 08:00 - 19:00
Wednesday 08:00 - 19:00
Thursday 08:00 - 19:00
Friday 08:00 - 19:00

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