Marketing.com.au

29/01/2025

Established in 2005, YouTube has become the premier platform for video-based marketing, making it indispensable for many Australian businesses. This article offers a comprehensive guide on how local businesses can successfully leverage YouTube in 2024 to achieve their marketing goals.

To harness the power of YouTube, understanding and utilising the data provided by the platform is essential to foster continual improvement.

22/01/2025

With digital becoming such a crucial component of brand identity, it’s no wonder that marketers and brand managers can overlook their brand’s physical presence. However, the way a brand looks and feels in the real world is crucially important for conversion, alignment and consistency.

Find out what marketers need to keep in mind with physical advertising and how to keep it consistent with their digital brand presence.

15/01/2025

This guide is focused on providing you with easy-to-implement tips to help you confidently connect and recruit the best emerging marketing talent. Because emerging talent brings fresh ideas, creativity, and innovation to any business they join.

For any business, a key to success is being able to consistently recruit top emerging talent. Here are tips to recruit the best emerging marketing talent.

08/01/2025

Billboards are one of the oldest forms of advertising, used by thousands of businesses to attract target audience and attain sales. The big and bold appearance of a billboard can’t be overlooked by any passer-by if placed appropriately. There’s something unique about having your company’s logo prominently displayed for all to see as a business owner.

Billboards are one of the oldest forms of advertising. It's important to know what elements have the most impact on how much billboards cost in Australia.

01/01/2025

Pay-per-click advertising is one of the most effective ways to generate targeted traffic to your website and build leads. Though many people seem to believe that running a successful PPC campaign requires a large budget.
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25/12/2024

Marketing.com.au has been a strong Australian marketing resource since 2011! In case you missed them, we’ve wrapped up the top ten popular Marketing.com.au articles we had in 2024. Check them out below!

One of Australia's leading resources for marketing news, events, articles and jobs. Built for Australian marketers by passionate marketing professionals.

18/12/2024

Can your brand make a strong relationship with customers if they don’t see it every other day? In most cases, the answer is no. This is why leading companies follow the phrase out of sight, out of mind religiously.

Coca-Cola sells because its marketing is omnipresent, and consumers see it everywhere every day. Here are some omnipresent marketing tips.

11/12/2024

Some say nothing compares to WordPress’s widespread use in site building. This platform is the obsession of most developers. Around 810 million websites on the internet are still using WordPress alone, accounting for more than 43% of all websites.

WordPress websites are customisable, low maintenance, easier to redesign, and much more. Find out why most developers use WordPress CMS.

04/12/2024

Let’s dive into the art of nurturing organic growth, a path that requires patience, strategic thinking, and a deep connection with customers.

Successful small Australian businessess prioritize quality, customer satisfaction, and the creation of meaningful connections.

27/11/2024

As algorithms continue to evolve, aspiring creators often find themselves puzzled over what works and what doesn’t on the world’s biggest platform for long-form video content.

To harness the power of YouTube, understanding and utilising the data provided by the platform is essential to foster continual improvement.

24/11/2024

It’s the final month of the year. Have you met all your own personal and professional goals? This month’s marketing and advertising events, conferences and networking meetings round-up are here to help you.

Find out about December 2024’s events, conferences and meetups for all things marketing, advertising, and business. Read more.

20/11/2024

Billboards are one of the oldest forms of advertising, used by thousands of businesses to attract target audiences and attain sales. The big and bold appearance of a billboard can’t be overlooked by any passer-by if placed appropriately.

Billboards are one of the oldest forms of advertising. It's important to know what elements have the most impact on how much billboards cost in Australia.