11/09/2025
Referrals are great… but they’re not a business strategy. 🚫
Here’s the truth:
👉 Referrals are a reward for doing great work, but they’re inconsistent and unpredictable.
👉 They create a feast or famine cycle which means you’re flat out one month, crickets the next.
👉 Not all referrals are quality. You’ll often get time-wasters mixed in with the good leads.
And while word-of-mouth might feel like it’s “working” when you’re busy, it’s actually dangerous to rely on. Why? Because when those referrals dry up, so does your pipeline.
A strong marketing + content strategy is what eliminates that inconsistency. It puts you in control of your leads, your projects, and your growth—so you’re not sitting around hoping someone drops your name.
Your business deserves predictability, not luck. ✖️
👉 Stop relying on referrals. Start showing up. That’s how you get seen, trusted, and booked by the right clients.