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We're Ripper Productions and we exist to help tradie businesses get SEEN, TRUSTED + BOOKED through high-impact strategic video + photo content and marketing systems

Let’s extract your edge.

👉 DM us to get our system installed into your business

09/07/2025

You can have all the amazing posts in the world — but if none of them move someone to actually do something, they’re just noise.

Too many tradies are stacking their feeds with nice visuals and hoping the client will magically figure out what to do next.

But here’s the truth: people need clear pathways, not guesswork.
If someone’s already warmed up to your brand — they’ve seen your work, they like your vibe — the only thing standing between them and hitting “book now” is one last signal that says:
"You're making the right choice."

That’s where results-focused content comes in.

We’re talking about:
💬 Clear breakdowns of how people can work with you
📦 Walkthroughs of your pricing options and process
🎯 Snippets of your clients raving about the experience — with real names, real faces, and real results

This kind of content isn’t there to convince.
It’s there to confirm.

It gives people the permission to act — because it shows them people just like them already have.

If you’ve been getting profile visits, ad clicks, or message views with no follow-through… this is what’s missing.

People don’t just need to be impressed….. They need to feel reassured.

When that reassurance hits at the right moment — that’s when the calls start rolling in.

07/07/2025

If your ad didn’t get clicks, bookings, or even a single message… chances are, it’s not because people “don’t want” your services or that they “aren’t on Facebook.”

It’s because one (or more) key parts were off — and tradies aren’t being taught what actually makes an ad convert.

An ad isn’t just a photo and a few words.

It’s a sales machine — and just like any machine, it needs the right parts in the right place.

Here’s what most ads are missing:

🔧 A strong reason for someone to stop scrolling- an offer in other words
🎯 A clear outcome you can provide for your clients that makes sense to your dream client
🧲 A match between the message and the people seeing it

If your ad feels vague, or the headline sounds like 100 other businesses, or you're targeting the whole country when you just need 1 suburb... that’s where the results fall flat.

But when all the pieces line up — even a $10 ad can turn into a booked job.
You don’t need to spend thousands.

02/07/2025

Ever wonder why some times you’re getting some enquiries but then they ghost you?

Well, firstly thats part of the game, but heres how you can improve your chances of getting more booked jobs

Most tradie content is missing the middle of funnel content — the nurturing stage that builds connection, builds more trust and answers doubts.

Here’s what we mean:

A before/after photo might impress someone. A “get a quote” post might spark mild interest.
But what’s guiding them in between?
Most businesses skip over content that addresses trust, educates the client, or answers real concerns.
Without this, people don’t feel safe to reach out — no matter how good the work looks.

You need content that:
🔎 Explains how you work
💬 Answers questions people are too shy to ask- think of FAQ’s
🧱 Builds familiarity with your process and team
🎥 Shows behind-the-scenes moments that prove you're the real deal

People don’t decide in one post.

They need to see a pattern. They need to understand the person behind the business.

Fix the missing middle, and you’ll stop losing warm leads before they even say hello.

01/07/2025

Here’s the thing, people don’t always connect with perfection — they connect with people…. people being authentic

And that’s where most tradie businesses can miss the mark.

And we’re not saying you shouldn’t be creating and posting polished pieces of content- YOU SHOULD, but like with most things there’s a time and a place for different pieces of content with each serving a specific purpose.

The one thing a lot of businesses forget that actually builds trust: you.
In a market full of businesses in the same industry doing similar things, faces matter, \voices matter.

The way you carry yourself on site, the energy your crew brings, the way you explain things — that’s what makes people feel confident choosing you.
Because think about it — when a client’s spending hundreds, if not thousands, they’re not just buying a service.

They’re investing in a team they feel comfortable with.

A crew they can imagine working in their home, on their property, around their family….. That decision is emotional.

And your content needs to meet it at that level.
Here’s a run through on what actually helps you stand out:

🔨 Casual walkthroughs that show you know your stuff

🔨 Candid stories that feel real, not rehearsed

🔨 Team moments that show personality and professionalism

🔨 Raw behind-the-scenes content that says, “We’re proud of our work — even in progress”

It doesn’t need to be perfect, It just needs to be you — showing up consistently, as the expert and the human behind the brand.

Pull out your phone. Hit record. Say one thing.
That one clip might be the reason they pick you over the next option.

30/06/2025

This is NOT Your Average Pool Renovation!

We’ve been spending a bit of time recently out at this massive pool renovation in Peppermint Grove for Pool + Spa Mart documenting this project from the demolition stage through to so far the piping stage where they have had to dig up parts of the tennis court to run the new pipes to the back of the house where the new pumps and filters will now live.

A really intricate setup to ensure all the pipes for the pool and spa are setup correctly and to flow correctly without any leaks or problems.

Capturing this level of detail isn’t just about showing off a cool reno — it’s about building trust, showcasing capability, and creating a visual asset that proves exactly what this team can deliver. When potential clients see the scale, complexity, and care that goes into a job like this, it becomes clear they’re not just hiring a pool company — they’re hiring experts. Projects like this are the proof that lands the next big job.

We’re excited to get back onto site to capture the next stages!

27/06/2025

A lot of businesses we have worked with and what we see online are talking about the impact of video content in their business — and for good reason.

It’s the highest-converting content in the game…. When done right….

Here’s what most tradies get wrong: they post unedited, confusing clips with no structure, story or value.

And that content? It doesn’t build trust — it falls flat.

With like building a house, theres a process, a system to follow to make sure its done right and achieves the dream result you want it to.

So here’s the fix:

Start with purpose. What’s the goal of your video? To show quality? Build trust? Educate?

Then you need to keep it clean. Sharp footage with your phone, stable camera mopvements (as best you can), good lighting where possible and intentional shots that align with the goal of the video.

Add clarity to support the video. Use text, captions, or a quick voiceover to explain what people are seeing to help guide them or tell the story.

Stay on-brand. Every video should reflect your level of service and skill. If it feels chaotic or rushed, it sends the wrong message.

Can’t be bothered doing this yourself but wanna show off your projects? DM us and we’ll show you how to make content that sells your skill.

26/06/2025

If your content doesn’t show the human side of your business…

You’re not just blending in — you’re being forgotten.
Because in 2025, trust isn’t built through promises on your website.

It’s built through presence. Through content that puts a face to your name. A voice to your message. A heartbeat behind the brand.
Here’s what your dream clients actually want to see:

👉 Who’s on the tools

👉 What the job really looks like mid-project

👉 How you communicate, problem-solve, and show up on-site

👉 Whether you’re the kind of crew they’d feel good having around
That means — the walkthroughs, the quick selfie vids, the daily job site stories, the raw and real team moments…

Those aren’t fluff.

They’re proof.
Proof that you’re trustworthy. Relatable. Skilled.

Proof that you’re not just a logo — but a crew they can count on.
And here’s the kicker:

This kind of content works before the sales call.
Before the quote.
Before they even reach out.
It removes hesitation.

It builds connection.

And it gives your business likability with leverage.
So the next time you’re on-site and tempted to say “I’ll post later”…

Remember — that quick video might be the one that books the job.
Because in a world of polished marketing fluff…
Being real is your most underrated advantage.

25/06/2025

BTS of a Pool Reno Like No Other 💥

We’re taking you behind the scenes of this massive pool + spa transformation in Peppermint Grove with the crew at Pool + Spa Mart.

From demolition to trenching through a tennis court (yep, you read that right), this isn’t your standard pool upgrade.

We’re capturing every stage — not just for the final reveal, but to showcase the process, the scale, and the expertise that goes into pulling off projects like this. Because when you can show what you do, you don’t have to tell people how good you are.

Stay tuned for the full story 👀

24/06/2025

🛠 PERTH TRADIES – READ THIS 🛠
You’ve been smashing out quality work all year… but if no one sees it, you may as well be invisible for the rest of the year.

The landscape looks different these days 👇

No content = no visibility.
No visibility = No one knows you exist
No one knows you exist = No business 🪦

Let’s fix that 👇
🔥 EOFY ONLY – 25% OFF our Brand Extracticution System

A full-blown, DONE-FOR-YOU content + marketing system designed to:
🚀 Expand your reach beyond just word-of-mouth
🚀 Show off your projects, team, and quality work
🚀 Build trust with dream client
🚀 Create content that works for you 24/7
🚀 Turn your job sites into lead-generating machines
🚀 Position you as the go-to in your trade

All done while you stay focused on the tools 💪

🚨 This offer won’t last — limited EOFY spots available.

Comment “EOFY” below and we’ll send you all the details.

Let’s make sure the right people start noticing what you do.

23/06/2025

Still relying on referrals to carry your business?

It might have worked five years ago — but in 2025, visibility is what wins.
Clients don’t just ask around anymore….

They scroll and they search.

They size you up before picking up the phone to see if you’re the right team for the job.
And if your business isn’t showing up online?

You’re invisible — even if your work is top-notch.

Here’s the thing:

🔎 The new pipeline isn’t built on hope and prayers — it’s built on strategy.

It’s built on brand presence, consistent proof, and content that answers questions before they’re asked.

We’ve seen too many tradies with elite skill, left behind by poor visibility.

If thats still you, you need to start fixing that because a small leak can sink a big ship.

If you’re ready to shift from passive referrals to active, consistent lead flow — let’s talk. 📩 DM us and we’ll help you set the foundation for long-term, high-trust visibility.

20/06/2025

You do a great job, but your sharing very average photos of it…
That’s costing you clients and projects.

📸 Here’s the thing:
People judge your work before they ever speak to you, they need proof and re-assurance you can help them and deliver the results they are wanting — and it starts with your visuals.

So If your photos are:
🚫 Cropped awkwardly
🚫 Shot in poor lighting
🚫 Missing context
….. Amongst other things

You’re not showing potential clients the full picture of what you can do.
Here’s how to level up your job site photos:

✅ Use clean, wide angles that show the space properly
✅ Take shots before, during, and after the work
✅ Shoot in natural light or bring a light source
✅ Add a caption that explains why the job mattered

At Ripper Production, we help tradies take job photos that hit just as hard online as they do in real life.

Follow for more ways to level up your feed.

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 15:00

Telephone

+61433354907

Website

http://www.ripperproductions.com.au/

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