Achord Agency (2025)

24/11/2025

Had a really interesting conversation with Monica Strut on what it means to be a woman in Heavy Music.

When it comes to women in the heavy scene she says "We've always been here" and "I've finally gotten to a stage where I wear all pink on stage with a full pit of dudes in front of me and they embrace it."

Change is happening, but there's always more to be done! ❤️‍🔥🔥

Full ep drops Nov 28.

20/11/2025

Did you know you can get this spectacular blue and black vinyl from the Queen of the Creek herself, manufactured by the incredible Holiday Records??

Super limited stock so jump on it now before they are all gone. 👑❤️

Head to Bandcamp to purchase: https://traceymillermusic.bandcamp.com/album/queen-of-the-creek

Tracey Miller

17/11/2025

What a great Tuned In Wish to kick off chats with Monica Strut from The Last Martyr.

Do you think Australian bands get enough support spots?

What would Tuned In wish be...?

Episode 14 out Nov 28 🔥

14/11/2025

An incredible musician (Tracey Miller) has released some exceptional music and I'm just glad I got to be a part of it! ❤️👑

Go stream this Queen's debut album!
https://ditto.fm/queen-of-the-creek

21/10/2025

Super excited to share that Jazzparty will be heading to Woodford Folk Festival this year! Wew! 🎉

It's gonna get sweaty, bring your dancing shoes. 👟🔥

Tickets: https://woodfordfolkfestival.com/

21/10/2025

Episode 13: Tuned In with Lucinda Goodwin - Capturing Art 📸❤️🎶

Lucinda Goodwin Photography is a household name in the Australian music industry and a family favourite in the Geelong music scene.

From a spark ignited at Falls Festival in 2010, to being a photo pit resident at our biggest venues and festivals, Lucinda has spent a decade developing both her craft and illustrious career.

Following the completion of a Cert 4 / Diploma in Photo-imaging in 2011/2012 (NMIT/Melbourne Polytechnic), Goodwin specialised in live music photography and portrait work, capturing the euphoria of the stage, uncovering the opaque nature of backstage, and magnifying musician identity.

Listen now: https://open.spotify.com/episode/6xCnXEfWhAj0OtIxO971kf

23/09/2025

What an incredible experience AXEAN Festival was! Met so many incredible people and saw some amazing music!

A massive thank you to Association of Artist Managers - AAM Australia, Music Australia and Sounds Australia for all the support before and during this event. Feeling a lot of gratitude to be able to receive such incredible support to be able to attend these events and be included in the networking sessions.

To all my new ASEAN connections, please stay in touch and reach out if you are ever in Australia, and if you're at Music Matters in Singapore - see you there! ✨

Shout out to legends Tysa Sasono, , Erin Larkins ( This Much Talent Australia), Maddy Herbert (Velvet Bloom), David from , , Mike from SONIK Philippines and of course the incredible organisers Py Liao and David Siow.

Thank you so much for making this event so special and wholesome ❤️

23/09/2025

Episode 12: Tuned In with Jena Marino - The Plight of the Emerging Musician

Jena Marino is the Founder of The Real Songwriters of Melbourne, an organisation which has helped hundreds of songwriters across Victoria, interstate and overseas share their music, develop their networks and grow their music careers.

With a Graduate Diploma in Business (Arts and Cultural Management), a Bachelor of Journalism and Diploma of Music Performance (Vocals), Jena’s expansive skill set, combined with a passion for music and developing the emerging songwriters of the Melbourne music industry created the concept for The Real Songwriters of Melbourne. Her determination and perseverance to assist emerging songwriters is always at the forefront in everything she does and she has been acknowledged by many songwriters and industry representatives as nurturing, welcoming and approachable.

With years of experience in the music sector, Jena is first and foremost a performer. Her career has taken her around Australia in the corporate music scene with stints in Los Angeles and London, both performing and recording.

Jena is proud to be a part of the development of many Melbourne emerging songwriters through RSOM and to create a safe space for everyone to be a part of the RSOM Community. As a female-headed independent business, she is also proud to have fostered many relationships with female creatives in editorial, media, public relations and art in order to develop their portfolios for the workforce.

Listen now: https://open.spotify.com/episode/4I2B3DwbbdTTU9qURl7iaL

29/08/2025

Velvet Bloom are so excited to be performing two official showcases at BIGSOUND this year and we would love to see you there!

You can catch Velvet Bloom at:

The Brunswick Street Mall Stage at 8:30PM on Wednesday Sep 3
*accessible to wheelchair users
&
Wonderland Brisbane Upstairs at 10:00PM on Thursday Sep 4
*not accessible to wheelchair users 💔

Have a listen to their debut album and please add them to your showcase list!
https://yamanuirecords.lnk.to/VelvetBloomAlbum

See you at BIGSOUND! ✨

29/08/2025

OUT NOW - Episode 11: Tuned In with Jaz Yates - Taking Risks.

This incredible woman is an icon. She is so hardworking and has so much ambition, I'm not sure how she stores it all in her physical form! She is a connector and brings people together, as well as working on at least 10 different projects at the same time. I'll never forget being at a networking event with Jaz and she spotted the only solitary person who clearly didn't know anyone. She went right up to them, introduced herself and then brought them into the group and made introductions. I watched the whole thing play out and thought, Jaz probably doesn't even know the impact she just had on that person's experience today and potentially on their next steps and connections in this industry. We need more people like this in the industry! People who see beyond themselves and go out of their way to be inclusive. So much love for Jaz!

A bit about Jaz Yates:

Jaz Yates is an artist manager with 9 years of industry experience, spanning the worlds of developing artists, music tech and music media. Launching ‘JY Management Group’ as a place to nurture and support numerous local acts, Jaz has continued to utilise her expertise to guide future industry professionals, hosting the ‘Your Music, Your Business’ podcast and working as an entertainment management lecturer at the Australian Institute of Music (AIM).

This passion for improving the foundations of the industry has led Jaz to ‘RELEASR.’ a music-tech start-up that streamlines the entire process of workflows across artist teams. The platform simplifies burdensome tasks such as distributing release assets across artist teams, reducing asset, data and metadata request times, and more in one place, making RELEASR one of the most exciting developments emerging from the world of Australian music-tech this year.

Listen now: https://open.spotify.com/episode/4aCNAs2CxXYcyREl9Auh50?si=dYQ7vB2pQpWL7LFyWchKEA&nd=1&dlsi=6bdf6158735843df

17/07/2025

OUT NOW! Episode 10: Tuned In with SEETALI - Women in production.

A bit about Seetali:

Seetali Mack is a Melbourne-based producer, songwriter, musician, and composer whose dynamic approach to music has positioned her as a rising force in the industry. With a foundation in guitar that evolved into a deep passion for production, she crafts immersive soundscapes that bridge the worlds of pop, electronic, and cinematic music.

Her artist project, SEETALI, has amassed over 1.4 million streams, with her debut album It’s Not You; It’s Me earning critical acclaim. Recognized for her technical expertise and creative vision, she has been mentored by leading industry figures, including Sophie Forrest and Beatrice Lewis (Haiku Hands) through The Push’s Electronic Music Accelerator, and Ben Stewart (Slowly Slowly) through APRA AMCOS’s 321 Session. She was also one of just two interstate participants selected for the Women of Music Production Perth’s 2023 Writers Camp, where she collaborated with Jaguar Jonze, Stella Donnelly, and Sparrows.

Seetali’s versatility extends beyond production and songwriting. As Musical Director for Kaiyah mercedes at the Palais Theatre, she orchestrated a performance opening for Leo Sayer and Joe Camilleri. Her work in film composition has also garnered recognition, earning a 2023 Visionnaire Award nomination for Best Original Score, with additional acclaim at the 2024 St Kilda Film Festival.

Her contributions to the industry have been widely recognized, with media coverage in Music Feeds, Scenestr, Mixdown Magazine, Australian Music Scene, and more. She continues to collaborate with emerging and established artists, including Kevin Silvester and 2024 Music Victoria Award nominee Magdalia.

Listen now: https://creators.spotify.com/pod/show/achord-agency/episodes/Episode-10---Tuned-In-with-Seetali-Mack---Women-in-production-e358l9v

15/07/2025

Did you hear Velvet Bloom are showcasing at BIGSOUND in September?

Catch you all at the show!

❤️❤️

Achord Agency

24/11/2025

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