03/06/2025
Imagine you’re out shopping.
You see a cute dress. You think, ‘damn I’d look great in that,’ so you pull it from the rack and check it out.
Then what do you do next? You check the price tag.
Because if you are seriously gonna go to the effort of trying it on, you need to know if it’s a realistic price.
Imagine looking for the price tag and being unable to find it.
Even if the dress is amazing, made from gorgeous fabrics, and will likely look fabulous on, you still want to know the price. And you’d be feeling pretty pi**ed off if the price tag is missing.
THAT is how your prospects feel if you don’t show prices upfront. Just give them the price
~on LinkedIn in your profile
~on LinkedIn in your sales posts
~on your website sales page
If you need to show value because your price is high-ticket, then show value. Don’t hide the price away and force your prospects to ask. Because they won’t. They’ll just keep browsing till they find another great dress which does have the price tag showing.
You can test this right now:
1~ Pretend you’re a prospect.
2~ Look at your LinkedIn profile.
3~ Is there any mention of prices?
4~ If not, fix it.
