09/11/2025
Are you trying to be all things to all people?
For those of you who are writing a book thinking that it's for everyone, let me tell you right now, it's not.
You need to trust me on this.
I can see you squirming in your seat, thinking to yourself "she's wrong", but there are lots of good reasons why you really shouldn't write your book for a generic audience (everyone).
Including the #1 reason: Your writing will be so much better!
I get why so many authors agonise over choosing a target audience, and I know you are going to resist, so here is a plan for what to do if you genuinely believe your book is for everyone.
The fact of the matter is, in the same way that if you try to please everyone, you end up pleasing no one; if you try to write for everyone, you will connect with no one.
And as I've said many times before, readers want connection, not data.
They want to be moved, and the best way to connect is to speak to a specific niche (the more specific the better) about their specific problems and tell how you can help them solve their specific problems.
Then they will feel seen and heard and you have a real connection.
After that you can seriously consider writing a series of books for different niches or groups, using the specific language, experiences and challenges of each of those specific groups.
You will have much more success writing several books for several niches than if you try to write one book for everyone.
Not sure how to choose your first niche?
Tell me, if you could only help one person in this life, who would you really want to help, and why?