Clover Marketing - Digital Marketing Agency

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Clover Marketing is a Melbourne-based Digital Marketing Agency committed to provide small to medium businesses the support needed to grow their digital presence

A/B testing (sometimes known as split testing) is when you compare two versions of something to see which performs bette...
07/08/2025

A/B testing (sometimes known as split testing) is when you compare two versions of something to see which performs better.

This could be anything from email subject lines to ad visuals to website layouts. A/B testing is a great way to experiment with different options and see which your audience responds to before a full roll out.

There are now generative AI tools for everything, from crafting optimised ad copy to creating full images with AI-genera...
05/08/2025

There are now generative AI tools for everything, from crafting optimised ad copy to creating full images with AI-generated models.

But if we remove the human element, do we lose the connection between brand and consumer?

Let us know in the comments below – what are your thoughts on AI tools becoming more integrated into social platforms?

If you want your next campaign to hit the mark, it starts with the right marketing tools.Think CRM systems, social media...
01/08/2025

If you want your next campaign to hit the mark, it starts with the right marketing tools.
Think CRM systems, social media schedulers, email platforms, SEO support, and analytics dashboards.

It can feel like a lot because it is a lot.
That’s where we come in.

Clover just turned 4. Cue the confetti! 🎉It’s hard to believe that it’s been four years since Clover Marketing was born ...
24/07/2025

Clover just turned 4. Cue the confetti! 🎉

It’s hard to believe that it’s been four years since Clover Marketing was born – in the midst of a global pandemic, because apparently we love a challenge. To mark the occasion, we’re sharing four things you probably didn’t know about Clover. See if you would have guessed any of these! 👉

Boost Your Content Marketing with These Strategies!
16/07/2025

Boost Your Content Marketing with These Strategies!

According to the latest data, the #1 platform is… Facebook. 📲With more than 3 billion monthly active users, approximate...
10/07/2025

According to the latest data, the #1 platform is… Facebook. 📲
With more than 3 billion monthly active users, approximately 37% of the population uses the platform at least once a month.

So, is your brand on Facebook? If not, there’s no time like the present!

More than 50% of the emails we get are spam. But when email providers come down hard on spam, often nonprofit marketing ...
08/07/2025

More than 50% of the emails we get are spam. But when email providers come down hard on spam, often nonprofit marketing emails can get swept into the same heap. There are a few ways to combat this:

📧 Personalise emails
👩‍💻 Set up a welcome email so subscribers add you to their contacts list
🙅‍♀️ Don’t send too many emails

…or you could bring in the experts. Head to clovermarketing.com.au to learn about our comprehensive email marketing services.

As brands throw money behind paid ads campaigns to get instant ROI, organic social media often gets overlooked. But not ...
03/07/2025

As brands throw money behind paid ads campaigns to get instant ROI, organic social media often gets overlooked. But not posting organically could actually be hindering the results you’re after.

See why organic social media is still very necessary for brands in 2025 👉

How often are you testing your paid ads?Businesses that invest in measurement strategies and tools to understand what ad...
01/07/2025

How often are you testing your paid ads?

Businesses that invest in measurement strategies and tools to understand what advertising tactics and channels are the most impactful are also better able to drive performance.

Give your ads their best shot - get in touch to talk about our pay-per-click ad services.

You might think you know which social platforms get the most engagement, but the data can tell a different story. These ...
26/06/2025

You might think you know which social platforms get the most engagement, but the data can tell a different story.

These engagement rates provided by Buffer analyse engagement in two ways – averages that show where engagement is strongest overall, and medians over time which show engagement evolving month by month.

Are you surprised by any of these rates?

Here’s what IG chief, Adam Mosseri had to say about pivoting your content approach 👉
24/06/2025

Here’s what IG chief, Adam Mosseri had to say about pivoting your content approach 👉

Yes. It still matters. A lot.Organic social media content is the foundation of your brand’s online identity. It nurtures...
19/06/2025

Yes. It still matters. A lot.
Organic social media content is the foundation of your brand’s online identity. It nurtures your community, builds trust with your audience, and can directly impact how your ads perform.

Want to learn more? Book a chat with us today to talk about your organic social strategy.

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Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

Telephone

+61383162408

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