16/01/2025
Meet Naida Hodžić the visionary behind !
From the very beginning, Naida had a dream—an image of the three of us (+ Amina Hodžić and Abdullah Hodžić) working together to create something extraordinary. Even as kids, she recognized our creative potential and complementary skills, believing we could turn them into something meaningful that adds value to others and the world.
Naida is a lifelong knowmad, driven by a passion to evolve into a modern polymath. Her formal multimedia journey began 7 years ago when she was the first among us to transform her passion into services, starting with photography. Since then, she’s seamlessly expanded into business and project management, videography, and even design — always ready to wear any hat to ensure we deliver what’s needed and go beyond expectations.
With a master’s degree in Management and Information Technology and an additional program specialization in New Media Design, Naida perfectly bridges the worlds of technology, business and art—a passion she’s nurtured since childhood.
But what truly sets Naida apart is her action-oriented mindset and ability to inspire. She has a unique gift for connecting with people, building trust, and truly listening to understand their dreams and challenges. Whether she’s leading by example or encouraging others to aim for the extraordinary, her influence is profound.
For , her leadership is invaluable—not just in steering our family-led business but also in fostering collaborations with our partners and clients.
Here’s to Naida, the ❤️ of Media Route, and the magic we’re creating together!