14/07/2026
A few months ago I had a casual conversation with a dentist that turned into one of my favorite projects.
I asked him how his practice was bringing in new patients.
He said mostly through referrals. Friends telling friends. Word of mouth.
I asked if he was satisfied with that.
He paused for a moment and said not really. But he figured it was just because the practice was still relatively new. He assumed it would take time before people naturally started finding him.
I told him waiting wasn't the only option.
I asked him one question. If I could show you a real difference in 90 days, would you be open to trying something?
He said yes.
So we started. No complicated strategy. Just three things done properly.
Local SEO to make sure his practice showed up when patients in his area searched for dental care. Google Business Profile management to keep his presence active, trusted, and visible on Maps. And AI SEO to make sure his content showed up across modern search platforms, not just traditional Google results.
Here's what happened over the next few months.
• 3.52M total impressions across search
• 8.91K total clicks
• 530 conversions at a 5.9% conversion rate
• 1.1M organic traffic
• 4.9K backlinks built across 927 referring domains
• 42.44% of keywords now ranking in positions 1 to 10
• AI visibility appearing across Google AI Overviews, ChatGPT, and Perplexity
• Top domains citing the practice include Google, Wikipedia, Mayo Clinic, WebMD, and LinkedIn
He went from relying entirely on referrals to having patients find him through search every single day.
The practice wasn't failing because it was new. It was invisible. And invisible practices don't grow no matter how good the dentist is.
If your practice is still waiting for word of mouth to do all the work, there's a faster way.