The idea of a tech-touch strategy is to deliver (automated) value-driven communications that have a positive impact on multiple customers at a time. Technical skills are the abilities and knowledge needed to perform specific tasks. They are practical and often relate to mechanical, information technology, mathematical, or scientific tasks. Some examples include knowledge of programming languages,
design programs, mechanical equipment, or tools. Technical information specialists acquire, organize, access, and disseminate information across a wide spectrum of subjects and fields, usually of a highly specialized nature. Individuals who work in technical information specialist jobs often are information technology (IT) professionals. They are responsible for optimizing all computer and telecommunication systems that workers use to access, share, and record information. Individuals in these positions also can perform analytical duties by looking at levels of production and determining how IT systems have contributed to an organization's success or failure. A technical information specialist normally reports to an operations manager or executive. In some cases, a technical information specialist might work for a consultant firm that is contracted by businesses that benefit from objective third-party analysis.