19/03/2024
𝐖𝐡𝐚𝐭 𝐢𝐬 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡?
Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.
𝐖𝐡𝐲 𝐢𝐬 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭?
Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google.The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.
𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝
InsightConducting effective keyword research can provide you with insights into current marketing trends, and help you center your content on relevant topics and keywords your audience is in search of.
𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐆𝐫𝐨𝐰𝐭𝐡
When you identify the best fitting keywords for the content you publish, the higher you'll rank in search engine results — the more traffic you’ll attract to your website.
𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐈𝐟
your business has content that other business professionals are looking for, you can meet their needs and provide them with a call to action that will lead them into the buyer journey from the awareness stage to the point of purchase.By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that most people in your audience want answers to.
𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐯𝐬. 𝐓𝐨𝐩𝐢𝐜𝐬
More and more, we hear how much SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day.And to some extent, this is true, but in the eyes of an SEO professional it’s a different approach. Rather, it's the intent behind that keyword, and whether or not a piece of content solves for that intent (we'll talk more about intent in just a minute). But that doesn't mean keyword research is an outdated process. Let me explain: Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience. The operative term here is topics — by researching keywords that are getting a high volume of searches per month, you can identify and sort your content into topics that you want to create content on. Then, you can use these topics to dictate which keywords you look for and target.
Content collect: blog.hubspot.com
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