
29/09/2024
What Is The Work Of Custom Audience?
The work of a Custom Audience is to help advertisers target specific groups of people based on their prior interactions with a business. By using data like customer lists, website traffic, or app activity, a Custom Audience enables businesses to:
Retarget previous customers with ads to encourage repeat purchases.
Reach website visitors who didn’t complete a transaction, prompting them to return.
Engage app users based on specific in-app behaviors.
Target highly relevant ads to users more likely to convert, improving ad effectiveness.
Essentially, it allows for more personalized and efficient ad campaigns.