Easmin Akter

Easmin Akter Hello! I’m Easmin, an experienced SEO Specialist with a passion for helping businesses achieve their full potential in the digital world.

🚀 Helping Businesses Rank Higher on Google | 🌐 SEO Expert & Digital Marketing Specialist
🔍 Specializing in On-Page SEO, Keyword Research, Content Optimization, & Link Building
📈 Boosting Website Traffic & Improving Rankings with Proven SEO Strategies With over 5+ years of expertise in on-page and off-page SEO, I work with brands to improve their Google rankings, drive organic traffic, and enhance their online visibility.

What is the critical factors of Click-through Rate (CTR)? For ages, SEOs and Googlers have debated if Click-through R...
17/11/2024

What is the critical factors of Click-through Rate (CTR)?

For ages, SEOs and Googlers have debated if Click-through Rate is a ranking factor.

---On one hand, SEO experiments show that when more people click your result in Google search, then your rankings typically rise. Google, on the other hand, usually argues that CTR would be a “noisy” signal to use for ranking (without actually denying it.)

The truth? It doesn’t matter.

While there may be convincing evidence that earning higher a Click-through rate may improve your rankings, it simply doesn’t matter if Google uses it as a direct—or even indirect—ranking signal.

The truth is that when you improve your CTR, you get more traffic.
Period.

There are potential downstream benefits as well. A higher CTR means more people are looking at your content, which means more potential shares, more potential links, and more potential opportunities for engagement. All of these may have a positive influence on your Google rankings, either directly or indirectly.

How to Leverage:
Fortunately, influencing CTR is one of the areas you have the most control over as an SEO. That is, at least you have the opportunity to experiment!

The three main tools you have to help raise CTR are:
1. Title Tags
2. Meta Description
3. Rich Snippets

The good news is that all of these are under your direct control, at least partially. Google may choose to display your information however they want in search results, but you can greatly influence this with your copy and structured data markup.

A few resources to help you master the game:
• My Single Best SEO Tip for Improved Web Traffic
• 11 Ridiculously Effective Ways to Boost Your Organic CTR
• Google’s Rich Results Test
• Rich Results Gallery

How to Improve EAT = Expertise, Authoritativeness, and Trustworthiness?🧐 You can target keywords, build links, and ma...
16/11/2024

How to Improve EAT = Expertise, Authoritativeness, and Trustworthiness?🧐

You can target keywords, build links, and maybe even satisfy user intent – but do you have a site both Google and users should trust?
--- In the earlier days of SEO, it was easier to game the search engines, and low quality pages flooded the results. To combat this, Google introduced Panda into its algorithm, which uses machine learning to separate high and low-quality pages.

--- According to Google’s Search Quality Evaluator Guidelines, the principal qualities that define a high-quality page are Expertise, Authoritativeness, and Trustworthiness (EAT). It’s believed that Google uses the results from its human quality raters as training data in its machine learning algorithms.

Other qualities that define a high-quality page—according to evaluator guidelines—include:

• A satisfying amount of high-quality content
• A clear indication of who is responsible for the content, i.e., author information, “About Us” and contact information
• A positive reputation

How to Leverage:
A good place to start is Google’s own published Panda questions, which many assume form the basis of their machine learning model.
---Since you likely don’t have an army of Search Quality Raters at your disposal, Distilled created a helpful Panda Survey that you can use with your own test group.

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How to Improve EAT = Expertise, Authoritativeness, and Trustworthiness?🧐hashtag hashtag hashtag

You can target keywords, build links, and maybe even satisfy user intent – but do you have a site both Google and users should trust?
--- In the earlier days of SEO, it was easier to game the search engines, and low quality pages flooded the results. To combat this, Google introduced Panda into its algorithm, which uses machine learning to separate high and low-quality pages.
--- According to Google’s Search Quality Evaluator Guidelines, the principal qualities that define a high-quality page are Expertise, Authoritativeness, and Trustworthiness (EAT). It’s believed that Google uses the results from its human quality raters as training data in its machine learning algorithms.

Other qualities that define a high-quality page—according to evaluator guidelines—include:

• A satisfying amount of high-quality content
• A clear indication of who is responsible for the content, i.e., author information, “About Us” and contact information
• A positive reputation

How to Leverage:
A good place to start is Google’s own published Panda questions, which many assume form the basis of their machine learning model.
---Since you likely don’t have an army of Search Quality Raters at your disposal, Distilled created a helpful Panda Survey that you can use with your own test group.

Critical Factors of Uniqueness of Content If your content is exactly the same as multiple other copies on the web, ...
06/11/2024

Critical Factors of Uniqueness of Content

If your content is exactly the same as multiple other copies on the web, why should Google rank it above all the others?

Put another way—if your content isn’t uniquely valuable, it doesn’t mean Google will necessarily punish you for it, but it does make it much, much harder to rise to the top.

When your content isn’t unique, two things happen:
1. Google has to filter out all the duplicate content to deliver the best result – and there’s a good chance your content will be in the filtered group.
2. Duplicate content can’t target those unique topics and answers that the competition isn’t targeting

Duplicate content issues generally take two forms. First is content that actually copies content from another site or page. The second is caused by duplicates of your own content when 2 or more URLs create the same (or very close) content.

Content that directly copies content from another site is obviously
problematic. But also consider the problems created with your own
original content when you have URLs like these:
• https://example.com/product
• https://example.com/product?color=default

In theory, both of these URLs may create the exact same page. Not only does Google need to crawl each one (which could waste precious crawl budget) but the two pages may split link equity and other ranking signals. This makes it very difficult for Google to decide which page—if any at all—to show in search results.

How to Leverage:
1. Make sure your content, including all text, offers unique value from all other sites and pages across the internet.
2. Control duplicate content on your own site. Tools and techniques include canonical tags, parameter handling, robots.txt, redirects, and more. These

guides should help:
• Duplicate Content (Search Console Help)
• Duplicate Content Advice from Hobo Web
• Duplicate Content Best Practices

05/11/2024

Critical Factors of Satisfies User Intent

The pieces are coming together. So far we’ve:
1. Targeted content with relevant user search queries
2. Made your site crawlable and accessible to search engines
3. Obtained relevant links pointing to your content

But now, perhaps one of the biggest questions of all: Does this content satisfy user’s intent?

It’s not enough to target your content with keywords and phrases (more on this later). The important question Google wants to know is “Does the content give the user the most satisfying answer they are looking for?”

Google doesn’t want to simply deliver answers to users; they want to deliver the best answers and experiences, ones that satisfy user intent without requiring additional searches.

SEOs refer to this in different ways: dwell time, the long click, return-to SERP, and more. In essence, they all mean this: Does the user find the most satisfying answer to what they are looking for without searching further?

If the user has to click the back button, modify their search, or spend more time with results from other websites, this may be a sign that your content doesn’t deliver the best experience.

How to Leverage:
Delivering content that satisfies user intent is one of the most challenging aspects of SEO, in part because it’s difficult to measure.
That said, there are a number of practices that can improve your
chances significantly.

1. Deliver content with the format and features Google expects. E.g., if the top-ranking sites for your keyword in Google all contain video results, it’s a good indication that users (and Google) are looking for videos to satisfy intent

2. Answer the query as completely as possible, giving the user zero excuses to hit the back button. A good way to do this is to incorporate the answers to additional questions, i.e. “people also ask” into your content.

3. Measure and work to improve your engagement rates, including:
• Bounce Rate
• Time on Site
• Pages per Visit
• Goal Conversion Rate

Rand Fishing has covered the topic of user satisfaction in depth. For better understanding, check out his articles:
• Is the New, Most Powerful Ranking Factor “Searcher Task Accomplishment?”
• How to Beat Your Competitor’s Rankings with More *Comprehensive* Content

Posted By Easmin

Critical Factors of Quality & Quantity of Links When Googlers Larry Page and Sergey Brin wrote the original PageRan...
04/11/2024

Critical Factors of Quality & Quantity of Links

When Googlers Larry Page and Sergey Brin wrote the original PageRank patent in 1996, they had a novel idea: Instead of ranking web pages based on human editors, why not rank pages based on the number of links pointing at them from other web pages?

Links are votes.
Today’s Google goes far beyond simply counting the raw number of links a site receives. Factors that play into this popularity contest are believed to include factors like trust, relevancy, position, and many more.

And while internal links (links from your own website) may not be as powerful as links from trusted external sites, internal linking and site architecture play an outsized role in your SEO efforts.

Although many speculate that the power of links has declined, or that Google may someday drop them altogether, Google statements and many experiments continue to prove their value as one of the strongest SEO success factors that we know.

A link is more than a navigational element. Each individual link on the web conveys multiple signals that Google can interpret for ranking purposes.

These include:
• The Authority + Trust of the Link
• The relevance of the Link
• Anchor Text
• … and Many More

How to Leverage:
If you want to rank, you need good links—from both inside and outside of your site. For external linking strategies, we highly recommend the resources at Point Blank SEO, in particular, Link Building Strategies — The Complete List. For insight into internal linking, check out the linking resources at Hobo Web.

Critical Factors of Crawlable + Accessible to Search Engines All the keyword research in the world means nothing if s...
22/10/2024

Critical Factors of Crawlable + Accessible to Search Engines

All the keyword research in the world means nothing if search engines can’t crawl or understand your website.
Not surprisingly, technical crawling and accessibility issues often represent both the biggest SEO challenge and biggest opportunity for a majority of sites.

From making sure your robots.txt file doesn’t block important pages or resources, to providing machine-readable text, building machine accessible content is a critical SEO success factor.

A few technical areas that SEOs must master:
• Making sure search engines can discover + crawl all important URLs
• On page content is readable by search engines
• On-site signals the relative importance and uniqueness of each page

How to Leverage:

Most Technical SEO Audits cover crawling and search engine accessibility as priority #1. One of the best resources is Benjamin’s Estes’ Technical SEO Audit Checklist for Human Beings and Annielytics Site Audit Checklist.

Most major SEO audit tools uncover a number of crawling issues
very effectively. A few well-respected tools you can use/try for free:

• Google Search Console
• SEMrush
• Ryte

Critical Factors of Content that Targets User Search Queries: In essence, this is the very heart of SEO. The magic that...
22/10/2024

Critical Factors of Content that Targets User Search Queries:

In essence, this is the very heart of SEO. The magic that makes it work. Instead of traditional marketing where you push your message upon a user (think television commercials), SEO allows you to deliver exactly the content the user is searching for, at exactly the moment they search for it.

To make this happen, you need data on what users are searching. This is why almost all SEO starts with Keyword Research

Keyword Research takes many forms, but it typically consists of 3 types of data:
1. Query: What are people searching for?
2. Volume: How many are searching for it?
3. Difficulty: How competitive is it to rank for this term in Google?

Once you know what terms are worth pursuing, you can create content that targets those topics. We’ll cover this in later success factors.

What is SEO in digital marketing?SEO stands for Search Engine Optimization. It is a process or technique in digital mark...
20/10/2024

What is SEO in digital marketing?

SEO stands for Search Engine Optimization. It is a process or technique in digital marketing
that involves optimizing a website for search engines like Google, Bing, Baidu, Duck Duck
Go, etc.

It helps businesses and individuals to target relevant audiences on search engines. Since almost everyone today has access to the internet, the majority of them search their queries on Google and other search platforms.

By appearing for those search queries, websites have the opportunity to drive traffic to the website and make customers. To be able to appear for those search queries, called keywords, we need to do SEO.

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