22/06/2025
Bringing traffic to a website is not success. Bringing the wrong traffic is a failure.
Imagine this: your client owns a gym. The goal of their website is straightforward — to acquire new memberships. Sell gym packages.
Now, if you, as an SEO expert, don’t first understand what kind of site this is, you’ll head in the wrong direction from the start.
If you jump straight into keyword research without figuring this out, you might target keywords like:
“How to work out at home”
“Tips to lose weight fast”
Yes, this will bring traffic. But these visitors aren’t looking to join a gym. They’re looking for free tips to work out at home.
What your client needs is traffic from people ready to buy:
“gym membership near me”
“best affordable gym in [city]”
“24/7 gym with personal trainer”
These are buyer-intent keywords. The traffic they bring is ready to convert.
If you rank for informational keywords only, you’ll drive traffic that won’t lead to sales. The gym stays empty. Reports may look good — traffic numbers are up — but revenue stays flat.
You did the work, but for the wrong audience.
The point is simple: SEO is not about bringing more traffic. It’s about bringing the right traffic. The kind that converts into paying customers.
No conversions = no results.
Right traffic → conversions → business growth.
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