26/08/2024
Facebook Ads VS Google Ads!
Yes, they both work ..
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But both of them have their own sets of pros and cons, period.
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And as an advertiser, it’s your job to navigate around it and figure out what works best for you.
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There’s no evergreen strategy to effectively reduce ad cost and increase ROI.
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It’s a game of navigation and experience.
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- A mixture of art and science.
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- A by-product of talent and output of hard work.
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But you have to have a framework that you can follow over a long period of time.
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And yes, there’s no “Done For You - Plug & Play Model” on the internet.
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All those $49 $99 $997 courses are basically packages - designed and sold by some tactical marketers and sales gurus to make some quick bucks.
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These courses may shorten your learning curve but won’t help you in the long run when Google changes their ad policy and Facebook pushes a new ad space to grow their advertising revenue.
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Now the question is: How do you survive and build your own strategic framework?
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And the answer is super simple: You go back to the basics 😎
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What do I mean by that?
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You go back to the basics of the marketing funnel and consumer attention!
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- Awareness, Consideration, and Conversion. That’s it.
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Unless you’re selling some super crazy stuff to a hyper-niche market, you won’t get a sale in the first interaction.
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You have to raise awareness about your product or service and then the next step is driving that awareness to consideration and finally conversion.
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And here comes the most important part of this article:
The 13 steps to build an advertising framework combining Facebook and Google ads together.
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Step #1: Identify all the available Facebook and Google ad formats designed to raise awareness.
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Step #2: Do the same for consideration.
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Step #3: Do the same for conversion.
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Step #4: Prepare and plan your ad copies and creatives for awareness, consideration, and conversion.
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Step #5: Install Facebook and Google Ads pixel for tracking and re-marketing purposes.
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Step #6: Run ads to test your copies and creatives and figure out the best set of adverts to raise awareness at the lowest possible cost.
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Step #7: Do the same for consideration.
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Step #8: Do the same for conversion.
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Step #9: Sequentially align your winning adverts (from the testing phase) for the final launch.
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Step #10: Launch your campaign and track your LTV using Google and Facebook Analytics separately.
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Step #11: Find out the most profitable traffic source by analyzing LTV and cut-out the un-profitable communication channels.
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Step #12: Keep yourself updated with the latest ad features specifically designed for either awareness or consideration or conversion and adjust your marketing accordingly.
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Step #13: Rinse and repeat.
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Note: Step #5, #6, and #11 are the core of this entire strategic framework. Make sure you and your marketing team is executing these steps properly. And these are not some sweet good to have steps. These are life and death kind of issues for your overall advertising. Take it seriously and sincerely.
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In step #11, you’ll actually be able to identify whether Facebook brings the most ROI or not. Whether Google ad is the only space you should be exploring or not. For some businesses, it might be the combination of both Facebook and Google ads.
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- This is the step when you become an insider from an average marketer!
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So, there you have it ..
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Now go and execute ..
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The theory makes no sense unless you execute ..
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Here are some useful resources that may benefit you while following the framework:
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- Facebook Ad Guide: https://www.facebook.com/business/ads-guide
- Successful Facebook Ad Examples: https://adespresso.com/ads-examples
- Google Ad Guide: support.google.com/google-ads/answer/1722124
- Successful Google Ad Examples: https://ppcprotect.com/google-ad-examples
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