08/03/2024
The Brand Essentials ✨ Breaking down each component : a mini case study ~
→ Brand Voice & Tone: Innovative, sleek, and aspirational.
“The Apple experience. Do even more with Apple products and services.”
→ Logo, Color, Font Suite
Apple’s logo is the iconic bitten apple silhouette and its colors are predominantly white, silver, and grayscale, evoking simplicity and sophistication. Apple uses the custom-designed font “San Francisco,” known for its clarity and readability across various devices.
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→ Brand Values: Accessibility, education, privacy, environment, and more.
Apple is constantly looking for ways to change the world for the better.
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→ Mission Statement
Apple’s mission statement is “to bring the best user experience to customers through innovative hardware, software, and services.”
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→ Brand Vision
Apple’s vision statement is “to make the best products on earth and to leave the world better than we found it.”
Your brand’s story deserves to be told through a beautiful and purposeful design— because visuals capture the essence of your message, your mission, your values, and you.