23/09/2024
As a project manager in a Digital Marketing Agency, I often find myself at the intersection of the technical and marketing worlds. I ensure that both sides work harmoniously to deliver the best possible outcomes for our clients.
On the technical front, I collaborate closely with our developers, designers, and SEO specialists. They’re responsible for the ex*****on—building a website, running PPC campaigns, or fine-tuning SEO strategies. My job is to break down the marketing objectives into straightforward, actionable tasks that the technical team can implement. I must ensure that everything runs smoothly, from website functionality to data analysis, and that it aligns with the marketing goals.
At the same time, I’m deeply involved with the marketing team, understanding the creative vision, target audience, and campaign goals. Translating these big ideas into technical requirements that work in practice is crucial. Balancing these two worlds—creativity and functionality—is one of the most rewarding aspects of my job. I ensure deadlines are met, resources are allocated efficiently, and communication remains transparent between both teams.
It’s a constant balancing act, but being that connecting point allows me to ensure that what we promise in marketing is delivered seamlessly through technical ex*****on. This collaboration is what drives the success of our projects and helps us exceed client expectations.