
18/04/2025
How do keywords affect a video’s visibility on YouTube?
Keywords are the backbone of YouTube rankings.
When someone searches for something on YouTube, YouTube first looks at the video's title, description, and tags to see if that word is in it. So if you use the right keywords, your video will easily appear in search results. This increases views, subscribers, and YouTube even recommends you to more viewers. But if you make a video without keywords, it can get lost in the crowd of thousands of content. Therefore, it is important to do keyword research before creating a video.