
19/05/2025
â
āϏā§āĻā§āϞ āĻāϰāĻžāϰ āĻāĻā§ āĻ
āĻŦāĻļā§āϝāĻ āύāĻŋāĻļā§āĻāĻŋāϤ āĻšā§āύ:
CPA (Cost Per Acquisition) āϞāĻžāĻāĻāύāĻ āĻāĻā§
Frequency āĻŦā§āĻļāĻŋ āύ⧠(⧍.ā§Ģâā§Š āĻāϰ āĻŦā§āĻļāĻŋ āĻšāϞ⧠āĻ
ā§āϝāĻžāĻĄ āĻā§āϞāĻžāύā§āϤāĻŋ āĻļā§āϰ⧠āĻšāϤ⧠āĻĒāĻžāϰā§)
CTR (Click-Through Rate) āĻāĻžāϞ⧠(āϏāĻžāϧāĻžāϰāĻŖāϤ ā§§% āĻāϰ āĻŦā§āĻļāĻŋ āĻāĻžāϞ⧠āϧāϰāĻž āĻšā§)
ROAS (Return on Ad Spend) ⧍x āĻŦāĻž āϤāĻžāϰ āĻŦā§āĻļāĻŋ
đ¯ āϏā§āĻā§āϞāĻŋāĻ āϏā§āĻā§āϰā§āϝāĻžāĻā§āĻāĻŋāϰ āĻŦāϰā§āĻŖāύāĻž (āĻāĻĒāύāĻžāϰ āĻĻā§āĻā§āĻž āĻ
āύā§āϝāĻžā§ā§, āĻāĻāĻā§ āĻāĻā§āϏāĻĒā§āϝāĻžāύā§āĻĄ āĻāϰā§):
A. Budget/Vertical Scaling
āĻĒāĻĻā§āϧāϤāĻŋ: āĻŦāĻžāĻā§āĻ āϧāĻžāĻĒā§ āϧāĻžāĻĒā§ āĻŦāĻžā§āĻžāύā§
Best Practice: āϏāĻāĻžāϞ ā§ŦāĻāĻžâ⧝āĻāĻžāϰ āĻŽāϧā§āϝ⧠āĻŦāĻžāĻā§āĻ āĻŦāĻžā§āĻžāύā§, āϝāĻžāϤ⧠āĻĻāĻŋāύā§āϰ āĻļā§āϰā§āϤ⧠āĻ
ā§āϝāĻžāϞāĻāϰāĻŋāĻĻāĻŽ āύāϤā§āύ āĻŦāĻžāĻā§āĻ āĻāĻžāϞā§āĻāĻžāĻŦā§ āĻŦā§āϝāĻžāϞā§āύā§āϏ āĻāϰā§
B. Horizontal Scaling (Duplication & Audience Segmentation)
āĻāĻĻā§āĻĻā§āĻļā§āϝ: āĻ
ā§āϝāĻžāĻĄ āĻĒāĻžāϰāĻĢāϰāĻŽā§āϝāĻžāύā§āϏ āĻāĻāĻ āϰā§āĻā§ āĻāĻāĻžāϧāĻŋāĻ āĻ
āĻĄāĻŋā§ā§āύā§āϏ āĻāĻāĻžāϰ āĻāϰāĻž
āĻāĻĻāĻžāĻšāϰāĻŖ:
Ad Set 1 â ā§§ā§Ž-⧍ā§Ē āĻŦāĻāϰ, āĻĸāĻžāĻāĻžā§
Ad Set 2 â ⧍ā§Ģ-ā§Šā§Ē āĻŦāĻāϰ, āĻāĻā§āĻāĻā§āϰāĻžāĻŽ
Ad Set 3 â āĻāĻā§āϰāĻš: "Online Shopping", "E-commerce Buyers" āĻāϤā§āϝāĻžāĻĻāĻŋ
C. Creative Scaling
āĻŽā§āϞāĻŽāύā§āϤā§āϰ: Audience āĻā§āϞāĻžāύā§āϤāĻŋ āĻāĻŽāĻžāϤ⧠āĻā§āϰāĻŋā§ā§āĻāĻŋāĻ āĻā§āϰāĻŋā§ā§ āĻā§āϰāĻŋā§ā§ āĻāĻžāϞāĻžāύā§
āϝāĻž āĻāϰāϤ⧠āĻĒāĻžāϰā§āύ:
ā§§āĻāĻž āĻĒāĻŖā§āϝā§āϰ āĻāύā§āϝ ā§Šâā§ĒāĻāĻž āĻāϞāĻžāĻĻāĻž āĻāĻŋāĻĄāĻŋāĻ āĻŦāĻž āĻāĻŦāĻŋ āϤā§āϰāĻŋ āĻāϰāĻž
UGC (User-Generated Content), āϰāĻŋāĻāĻŋāĻ, āĻāĻŋāĻĄāĻŋāĻ āĻĄā§āĻŽā§ āĻŦā§āϝāĻŦāĻšāĻžāϰ āĻāϰāĻž
D. Lookalike Audience Scaling
āĻā§āϏ:
Website Visitors (Pixel-based)
Add to Cart / Purchase audience
Lead Form Submitters
āϏā§āĻā§āϰā§āϝāĻžāĻā§āĻāĻŋ:
1% â Broad
2%â5% â Wider but slightly less quality
6%â10% â Use cautiously for volume, āύāĻž āĻšāϞ⧠CPA āĻŦā§ā§ā§ āϝā§āϤ⧠āĻĒāĻžāϰā§
â ī¸ āĻ
āϤāĻŋāϰāĻŋāĻā§āϤ āĻā§āϰā§āϤā§āĻŦāĻĒā§āϰā§āĻŖ āĻāĻŋāĻĒāϏ:
CBO vs ABO: āĻŦā§ āϏā§āĻā§āϞāĻŋāĻ āĻ CBO (Campaign Budget Optimization) āĻāĻžāĻ āĻāϰā§, āĻāĻŋāύā§āϤ⧠āĻļā§āϰā§āϤ⧠ABO (Ad Set Budget Optimization) āĻĻāĻŋā§ā§ āĻļā§āϰ⧠āĻāϰāϞ⧠āĻŦā§āĻļāĻŋ āĻāύā§āĻā§āϰā§āϞ āĻĒāĻžāĻā§āĻž āϝāĻžā§āĨ¤
Auto vs Manual Placement: āĻļā§āϰā§āϤ⧠Auto Placement āĻŦā§āϝāĻŦāĻšāĻžāϰ āĻāϰā§āύ, āĻĒāϰ⧠āĻĄā§āĻāĻž āĻĻā§āĻā§ Manual āĻāϰāϤ⧠āĻĒāĻžāϰā§āύāĨ¤
Dayparting Consideration: āϝāĻĻāĻŋ āĻāĻŋāĻā§ āύāĻŋāϰā§āĻĻāĻŋāώā§āĻ āϏāĻŽā§ āĻāĻžāϞ⧠āĻĒāĻžāϰāĻĢāϰā§āĻŽ āĻāϰā§, āϏ⧠āĻ
āύā§āϝāĻžā§ā§ āĻāĻžāĻāĻŽāĻŋāĻ āĻļāĻŋāĻĄāĻŋāĻāϞ āĻāϰāĻž āϝāĻžā§āĨ¤
â
āύāĻŋā§āĻŽāĻŋāϤ āĻŽāύāĻŋāĻāϰāĻŋāĻ āĻāϰā§āύ:
CTR, CPC, CPM, Frequency, ROAS āϝā§āύ āĻŦā§āϝāĻžāϞā§āύā§āϏ⧠āĻĨāĻžāĻā§
Performance drop āĻšāϞ⧠Creative Refresh āĻŦāĻž Audience Variation āĻāύā§āύ