28/12/2024
Traditional Marketing:
1. Definition:
Traditional marketing refers to any form of marketing that isn't digital, typically involving offline strategies such as print, broadcast, direct mail, and outdoor advertising.
2. Common Channels:
Print Media: Newspapers, magazines, brochures, flyers.
Broadcast Media: Television, radio ads.
Outdoor Advertising: Billboards, bus stops, banners, posters.
Direct Mail: Catalogs, postcards, coupons sent to potential customers.
Telemarketing: Cold-calling potential customers.
Digital Marketing:
1. Definition:
Digital marketing refers to marketing efforts that utilize digital channels and platforms, including the internet, mobile devices, social media, and search engines to promote products or services.
2. Common Channels:
Search Engine Optimization (SEO): Optimizing website content for better ranking on search engines like Google.
Social Media Marketing: Platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
Email Marketing: Sending targeted promotional content to specific individuals or segments.
Content Marketing: Blogs, videos, infographics, and other forms of content created to engage an audience.
Pay-Per-Click (PPC) Advertising: Paid ads on search engines (Google Ads) or social media platforms.
Affiliate Marketing: Partnering with influencers or affiliates to promote products for a commission.
Display Ads & Retargeting: Online banner ads, videos, and retargeting ads aimed at previous visitors.
