
31/05/2025
Running a Seasonal Business? Here’s how you stay visible online before your busy season hits!
6 practical SEO tips to help your business thrive at the right time:
🔹 1. Start Early
SEO takes time. Begin optimizing 3–4 months before your peak season.
🔹 2. Use Evergreen URLs
Instead of /summer-sale-2025, use /summer-sale and update yearly.
🔹 3. Analyze Historical Data
Your past traffic and keywords are a goldmine, use them to improve what’s next.
🔹 4. Optimize for Seasonal Intent
Customers search differently each season. Match your content to how they search.
🔹 5. Stay Active in the Off-Season
Create content that builds anticipation and authority-even when it’s quiet.
🔹 6. Update Metadata & Listings
Fresh titles, descriptions, and schema can boost click-throughs when the season starts.
💡Pro tip: Use tools like Google Trends and Search Console to identify seasonal demand and adjust your strategy accordingly.
Are you running a seasonal business? What’s been your biggest SEO win, or your toughest challenge?
Let’s share ideas! 👇