28/05/2025
🎯 Facebook Marketing Concept: SMART Strategy for E-Commerce Brands
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1️⃣ S - Specific Targeting
🎯 Create a defined customer profile (Buyer Persona)
🧠 Segment your audience based on interests, age, location, and language
👥 Use Custom Audiences and Lookalike Audiences effectively
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2️⃣ M - Magnetic Content
📸 Use high-quality visuals (product images, reels, carousels)
🎥 Create short-form videos with strong hooks (make the first 3 seconds eye-catching)
✍️ Use copywriting frameworks like Problem > Agitation > Solution (PAS formula)
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3️⃣ A - Ad Funnel Creation
🔹 Awareness – Brand videos, product teasers
🔹 Consideration – Testimonials, behind-the-scenes content, product demos
🔹 Conversion – Offer posts, retargeting ads with urgency
🔹 Loyalty – Thank you ads, follow-up discount campaigns
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4️⃣ R - Retargeting & Remarketing
💡 Show dynamic product ads to people who visited your website but didn’t purchase
🛒 Offer exclusive deals to the abandoned cart audience
🔁 Run loyalty campaigns for your frequent buyers
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5️⃣ T - Tracking & Optimization
📊 Integrate Facebook Pixel
🔍 Perform A/B testing: Image vs Video, Long copy vs Short copy
📈 Analyze campaign performance: CTR, ROAS, CPM, Conversion Rate
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✅ Bonus Tips
🔥 Create seasonal campaigns (Eid, Pahela Baishakh, Black Friday)
🤝 Collaborate with influencers for sponsored ads
🕒 Determine best posting and ad timing through audience insights.
