10/07/2025
We believe that understanding organic reach trends is essential for brands aiming to grow efficiently without relying solely on paid ads. Here’s what the data tells us for 2025:
🔹 Facebook: 2.2% – 5.2%
Despite its massive user base, Facebook’s organic reach continues to decline, making it less favorable for growth without ad spend.
🔹 Instagram: 7% – 9%
Instagram maintains moderate reach, especially with consistent content and engagement strategies.
🔹 TikTok: 15% – 18%
TikTok leads the way in organic reach, thanks to its powerful algorithm and viral content potential. A must-focus platform for creators and brands in 2025.
🔹 LinkedIn: 9% – 12%
LinkedIn shows strong organic potential, particularly for B2B brands and thought leadership content.
🔹 Twitter (X): 1% – 3%
Organic visibility is limited here, but it can still be valuable for real-time updates and niche communities.
🔹 YouTube Shorts: 10% – 20%
A rising star, YouTube Shorts offers exceptional organic growth, especially for short-form video creators.
✅ Trevo Tip:
TikTok, LinkedIn, and YouTube Shorts offer the best organic growth opportunities in 2025. Focus your content strategy around these platforms for maximum visibility and ROI.
TREVO – We Solve, You Thrive.
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Let me know if you’d like this adapted for a specific platform or audience (like LinkedIn or Instagram).