Besteverad

Besteverad Besteverad is a global advertising magazine showcasing creative campaigns, industry insights, and inspiring stories for marketers and advertisers.

LIA honours Susan as its 2026 Legend. The LIA Legend Award 2026 recognises Susan for her enduring contribution to the ad...
30/09/2026

LIA honours Susan as its 2026 Legend.

The LIA Legend Award 2026 recognises Susan for her enduring contribution to the advertising industry, creative leadership and years of mentorship.

From supporting Creative LIAisons since its early days to mentoring and inspiring the next generation of creatives, Susan’s impact extends far beyond campaigns and awards.

Her generosity, experience and commitment to nurturing emerging talent have helped strengthen the global creative community.



https://besteverad.com/susan-credle-receives-2026-lia-legend-award-in-las-vegas/

ONE Asia 2026 heads to Kuala Lumpur! For the first time, the ONE Asia Creative Awards will bring its judging to Malaysia...
30/09/2026

ONE Asia 2026 heads to Kuala Lumpur!

For the first time, the ONE Asia Creative Awards will bring its judging to Malaysia, gathering 42 judges from 15 countries and regions in Kuala Lumpur from 17–19 October.

With Directors Think Tank as the exclusive judging sponsor, the programme will also include a special Student MasterClass and Portfolio Reviews, connecting young Malaysian creatives with leading creative professionals from across Asia-Pacific.

Discover how “ONE Family. Many Worlds.” celebrates Malaysia’s multicultural creative landscape and ONE Asia’s vision for a more connected APAC creative community.



https://besteverad.com/one-asia-heads-to-kuala-lumpur-for-first-ever-judging-in-malaysia/

De Balie and Dawn Challenge Conventional Thinking With “Why Make It Easy?”Amsterdam cultural institution De Balie has la...
29/09/2026

De Balie and Dawn Challenge Conventional Thinking With “Why Make It Easy?”

Amsterdam cultural institution De Balie has launched a new brand campaign with creative strategy agency Dawn, exploring the power of discomfort and encouraging audiences to question easy answers.

The campaign pairs provocative lines such as “Prove yourself wrong” and “For a healthy dose of Doubt” with bold graphic visuals and surreal photography by Woody Bos and Anna Claassen.

Rolling out across Amsterdam, the campaign celebrates free expression, challenging conversations and the value of uncertainty.



https://besteverad.com/why-make-it-easy-de-balie-and-dawn-explore-the-power-of-discomfort-in-bold-new-campaign/

dentsu backs the next generation of creative talent at LIA 2026For the second year, dentsu is returning as a supporter o...
29/09/2026

dentsu backs the next generation of creative talent at LIA 2026

For the second year, dentsu is returning as a supporter of the 2026 London International Awards (LIA) Creative LIAisons program, helping connect emerging creatives with experienced industry leaders.

Three senior dentsu leaders will serve on LIA 2026 juries, while 10 emerging creatives from six markets will take part in the Creative LIAisons development programs.

The partnership highlights the importance of creative talent development, mentorship and global industry connections in shaping the next generation of advertising talent.

Las Vegas | 27 September–1 October 2026



https://besteverad.com/dentsu-backs-the-next-generation-of-creative-talent-through-2026-lia-partnership/

LIA 2026 Judging Begins in Las VegasThe judging for the 2026 London International Awards (LIA) is officially underway, b...
28/09/2026

LIA 2026 Judging Begins in Las Vegas

The judging for the 2026 London International Awards (LIA) is officially underway, bringing leading creative minds from around the world together in Las Vegas.

From Ambient & Activation, Billboard, Print and Poster, Music & Sound, and Creative Strategy, jurors are closely evaluating thousands of entries with no pre-judging and no quotas.

As the debates begin, the industry is watching to see which ideas will earn this year’s coveted LIA Statues.



https://besteverad.com/2026-lia-judging-begins-in-las-vegas-marking-the-start-of-this-years-creative-showcase/

What if boxing had a 7th punch?Behind The Gloves and Brothers & Sisters have launched “The 7th Punch”, a campaign built ...
28/09/2026

What if boxing had a 7th punch?

Behind The Gloves and Brothers & Sisters have launched “The 7th Punch”, a campaign built around the unexpected blows life throws our way—and what we choose to do next.

The AI-generated film draws on Mexico’s rich boxing heritage to introduce the mythical seventh punch, ahead of Midnight Mayhem, a charity boxing event supporting 25 causes.

Midnight Mayhem takes place on 19 January 2027 in Barcelona.



https://besteverad.com/the-punch-no-one-sees-coming-behind-the-gloves-and-brothers-and-sisters-launch-campaign-to-define-boxings-7th-punch/

Gerety Awards 2026 announces its Global Titles!The world’s top advertising and creative performers have been revealed, w...
22/09/2026

Gerety Awards 2026 announces its Global Titles!

The world’s top advertising and creative performers have been revealed, with VML UK named Global Agency of the Year and VML taking Global Network of the Year.

NoA Åkestam Holst has been named Global Independent Agency of the Year, while NoA takes the Independent Network title. TEMPOMEDIA wins Production Company of the Year, KitKat is named Global Brand of the Year, and Amazon Cross-Channel Marketing takes In-House Agency of the Year.

With more than 250 judges from over 50 countries, Gerety Awards 2026 brings a global perspective to the year’s standout creative work.



https://besteverad.com/the-worlds-top-performers-for-the-powerful-jury-gerety-reveals-its-2026-global-titles/

TBWA\Media Arts Lab (MAL) is returning for the second consecutive year as a sponsor of LIA’s Creative LIAisons programme...
22/09/2026

TBWA\Media Arts Lab (MAL) is returning for the second consecutive year as a sponsor of LIA’s Creative LIAisons programme, supporting the next generation of creative talent.

Held alongside the London International Awards 2026 judging in Las Vegas, Creative LIAisons connects emerging creatives with global industry leaders through seminars, workshops, portfolio reviews and one-to-one coaching.

As MAL celebrates its 20th anniversary, its continued support highlights the importance of investing in creative talent, mentorship and the future of the global advertising industry.



https://besteverad.com/tbwamal-sponsors-lia-2026-jury-and-creative-liaisons-lunch-onsite-in-las-vegas/

The One Club for Creativity has inducted seven creative legends into the 2026 Creative Hall of Fame, celebrating their l...
22/09/2026

The One Club for Creativity has inducted seven creative legends into the 2026 Creative Hall of Fame, celebrating their lasting contributions to advertising, design, and education.

This year’s honourees include Rosie Arnold, Janet Champ, John C Jay, Caroline R. Jones, Piyush Pandey, Joyce King Thomas, and Michael Conrad.

In another milestone, Apple has become the first brand inducted into the newly established Brand Hall of Fame.



https://besteverad.com/the-one-club-hosts-gala-induction-ceremony-for-2026-creative-hall-of-fame/

How does creativity translate into real business impact?WARC’s latest The Health of Creativity 2026 analysis reveals tha...
18/09/2026

How does creativity translate into real business impact?

WARC’s latest The Health of Creativity 2026 analysis reveals that 45% of highly awarded creative ideas are also recognised for effectiveness.

The report, based on 11 years of WARC Rankings data and 6,360 ideas, highlights the growing role of brand building, emotional storytelling, social justice, partnerships and long-term creative commitment in driving campaign effectiveness.



https://besteverad.com/highly-award-winning-creative-ideas-double-campaign-impact-new-warc-insights-reveal/

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