Palash The Analyst

Palash The Analyst Data Analyst, SQL, Python, Excel, Power BI Expert & Web Analytics, Google Ads, FB Ads Expert

26/02/2026

Looker studio Data visualization With Report

While doing Paid Ads Data Analysis, we don't just rely on Google Analytics, we use Looker Studio. Do you know why?Becaus...
23/02/2026

While doing Paid Ads Data Analysis, we don't just rely on Google Analytics, we use Looker Studio. Do you know why?
Because even though Google Analytics is powerful, there are some limitations in terms of customization and data visualization. Sometimes it is not easy to design reports, combine multiple data sources, or create client-friendly dashboards according to our needs.
But Looker Studio gives us complete flexibility.
1. Fully customizable dashboard
2. Multiple data source integration
3. Real-time visualization
4. Client-ready interactive reports
5. Data storytelling according to business goals
Simple words: Data should not only be collected, but it should also be converted into clear, visual and actionable insights. And this work can be done best with Looker Studio.
That’s why smart marketers and data analysts prefer Looker Studio for paid ads reporting.

How to Connect Multiple Data Sources in Looker Studio (Step-by-Step Overview)Want to build a dashboard that pulls data f...
11/02/2026

How to Connect Multiple Data Sources in Looker Studio (Step-by-Step Overview)

Want to build a dashboard that pulls data from GA4, YouTube, Facebook, LinkedIn, and more, all in one place?

In this tutorial, we walk through how to connect and blend multiple data sources in Looker Studio to create powerful, unified reports.

Here’s what you’ll learn:

>> Add Multiple Data Sources to One Report

You can connect different platforms (such as GA4 and YouTube) and display their metrics side by side in a single dashboard.

For example:

Website Users (GA4)

YouTube Views

Social Media Metrics

Perfect for social dashboards or multi-channel performance snapshots.

>> Blend Data into a Single Chart

Need to combine data from two GA4 properties into one roll-up report? That’s where blended data comes in.

To blend data, you’ll:

> Choose a common key (like Date)

> Select dimensions and metrics from each source

> Configure the join type (Left, Right, Inner, Full Outer, Cross)

> Create calculated fields (e.g., Total Users Combined = Property A + Property B)

This lets you combine metrics like:

Total Users

Sessions

Conversions

All into one unified visualization.

Pro Tip:

Name your tables clearly when blending data. It makes creating calculated fields much easier, especially in complex reports.

You can even quickly blend two scorecards by selecting them → right-click → Blend Data. It’s the fastest way to combine metrics from multiple sources.

Connecting multiple data sources in Looker Studio isn’t just useful; it’s essential for:

Cross-channel reporting

Executive dashboards

E-commerce roll-ups

Multi-platform marketing analysis

Are you using blended data in your reports yet?

Data Analytics 🆚 Web Analytics Is there even a difference Unfortunately, yes, Web Analytics has always been siloed. W...
09/02/2026

Data Analytics 🆚 Web Analytics

Is there even a difference

Unfortunately, yes, Web Analytics has always been siloed.

Web Analytics

↳ Google Stack (GA4, GTM, occasionally GSC and Google Ads)
↳ BigQuery + some limited SQL (the GOATs but not enough)
↳ Some Javascript

Data Analytics

↳ PythonSQL (coding in general)
↳ Heavier focus on the business side
↳ More tool-agnostic
↳ Evolved faster and incorporated some Decision Science

My position is that you need both.

LLMs massively help to close the gap and give you that extra power.

The point is always the same

1. Business and marketing skills
2. SQL (the MVP) is a must
3. A little bit of Analytics context

Limiting yourself to the tradition may get you a job but it's detrimental to your future success.

Also, expanding outside of Web requires you to be more versatile.

These are some things that helped me a lot in my career

↳ Do deeper analysis with notebooks and visualize the data how you want
↳ Talk 11 with stakeholders (don't be afraid)
↳ Build mockups and prototype web apps
↳ Focus on processessystems

Underestimated topics in the majority (if not all) of the Web sources but hey, I cover them!

Break monotony and upskill 3

If you want to learn more about this, subscribe to my newsletter in bio!

06/02/2026

Looker Studio is a powerful data visualization tool that helps you easily convert data from various channels (Meta Ads, Google Ads, TikTok Ads, GA4, Excel Sheet, etc.) into interactive reports and dashboards.

With this dashboard, the client will get a quick overview of his business. Which will help the client

It will help you make quick and data-driven decisions about your business.

Hire Me:



05/02/2026

Looker Studio is a powerful data visualization tool that helps you easily convert data from various channels (Meta Ads, Google Ads, TikTok Ads, GA4, Excel Sheet, etc.) into interactive reports and dashboards.

With this dashboard, the client will get a quick overview of his business. Which will help the client

It will help you make quick and data-driven decisions about your business.

Hire Me

05/02/2026

"Ek masti bhari billi aur ek shaitani chuha - dono ki nok-jhok shuru! 🐱 vs 🐭 Billi ne chuhe ka sandwich churane ki koshish ki, par chuha nikla super smart! Ab kya hoga? Dekho is mazedaar cartoon short mein!"

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