
17/07/2025
🎬 Youngest in the Game? Meet Hrifat R. Mazumder – Bangladesh’s Rising TVC Prodigy!
You know those slick ads from Grameenphone, Samsung, or the British Council that make you go “Damn, that’s clean”?
Chances are, Hrifat R. Mazumder was the visual mind behind them.
Clean. Bold. Emotionally sharp. That’s the visual signature Hrifat has been quietly crafting — and now? He’s not so quiet anymore.
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🛠 From Learning the Craft to Leading the Charge
Hrifat didn’t land in the director’s seat by luck or shortcut. His journey started humbly — as an Assistant Director at Runout Films, where he worked under the mentorship of Samiur Rahman, a respected name in the commercial filmmaking space.
There, he got a front-row seat to the real hustle: chaotic sets, tight deadlines, constant rewrites, and high-pressure expectations. That was his filmmaking bootcamp — and he soaked in everything.
But the turning point came when he stepped into Indie Reels, a creative production house known for taking risks and championing fresh talent. Hrifat found his rhythm, earned his ground, and in 2024, he made a major leap — officially becoming one of the Directors at Indie Reels.
Now, he’s behind some of the biggest campaigns for brands like:
Grameenphone
Samsung
British Council
Playard Launch
CST Tyre
Banglalink
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⚠️ The “Toxic Trait” That Fuels the Vision
In a recent interview, we asked Hrifat a spicy one:
What’s your biggest toxic trait as a director?
He didn’t even flinch.
“Perfectionism. I rewrite scripts or upgrade scenes on the spot — sometimes even while we’re shooting. I can’t help it. It has to feel right.”
That perfectionism may drive his team a little crazy, but it’s also what sets his work apart. Every frame matters. Every second counts.
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👊 The Stigma Around Skill — and How He Breaks It
Hrifat knows what it feels like to be underestimated.
“Lack of skills is seen as a stigma in our society. But instead of defending myself, I respond with my work. My output is my reply.”
And that output? It’s been doing all the talking lately.
In just 6 years, Hrifat has risen from assistant to creative lead — directing top-tier TVCs that balance commercial sharpness with cinematic elegance. While others talk, he creates.
🧠 So, What’s Next?
Hrifat is stepping beyond the world of commercials and into something far more personal — and far more intense. He’s currently working on a psychological horror short film, his most ambitious creative leap yet.
But this isn’t just a passion project — it’s a statement.
Written by : Sazzad Sejan