
26/09/2024
What is google ads?
Search Ads: These are text-based ads that appear when users search for specific keywords on Google. Advertisers bid on keywords, and their ads appear at the top or bottom of the search results.
Display Ads: These ads appear on a network of websites that partner with Google. They can be images, banners, or text ads displayed on websites relevant to the advertiser's content.
Shopping Ads: These are product-specific ads that appear in search results with a product image, title, price, and the store’s name. They are typically used by e-commerce stores.
Video Ads: These ads are shown on YouTube or within Google’s Display Network. Video ads can be skippable, non-skippable, or appear as bumper ads.
App Ads: These help promote apps on Google Play, YouTube, Search, and other channels, driving installations or in-app actions.
Smart Ads: Automatically optimize based on the advertiser’s goals, such as increasing conversions or driving website visits.
Advertisers use Google Ads to target specific audiences based on factors like keywords, location, demographics, interests, and device types, making it a powerful tool for reaching the right customers at the right time.
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