17/03/2025
Top 5 Fixes You Need to Implement for Better GA4 Reporting
1️⃣ Track Key Conversions Properly:
Make sure important acts like sales and form submissions are marked as conversions in Admin → Events → Conversions.
2️⃣ Use UTMs for Accurate Attribution:
Avoid traffic showing as Direct by using UTM settings in your ad links. Example: ?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale.
3️⃣ Fix Session & Engagement Tracking:
Adjust session timeout to ensure correct interaction data. GA4 records meetings as “engaged” based on time and contacts.
4️⃣ Prevent Duplicate Transactions:
Set up a Transaction ID filter in GA4 to avoid recording the same buy twice.
5️⃣ Recover Lost Data Using Server-Side Tracking:
Implement Server-Side Google Tag Manager to avoid ad blockers and improve data quality.
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