18/09/2023
What is Digital Marketing?
Digital marketing means using digital channels, like search engines, social media, email, mobile apps, and websites, to promote a product or service. This umbrella term also includes marketing using digital devices such as TV or radio.
Examples of online digital marketing include:
✔ Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google.
✔Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or social media platforms.
✔Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement
✔Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus attracting and retaining a specific audience.
✔Leveraging traditional offline media for advertising: using radio and TV marketing, billboard advertising, print, and in-person events.
Analysts predict the global digital advertising and marketing sector will reach $786.2 billion by 2026, with clicks and display ads among the most dominant forms.
✨✨👌👌You can do digital marketing online and offline, and using a combination is vital to any well-rounded strategy. These techniques and strategies help businesses to reach their target audience, engage with them, and ultimately convert them into customers.