27/09/2025
𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: 𝗧𝗵𝗲 𝗟𝘂𝘅𝘂𝗿𝘆 𝗕𝗼𝗿𝗸𝗵𝗮 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘁𝗼𝗿𝗲
𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗡𝗮𝗺𝗲: 𝗡𝗼𝗼𝗿𝗦𝘁𝘆𝗹𝗲𝘀
𝗟𝗶𝘃𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗟𝗶𝗻𝗸: 𝘩𝘵𝘵𝘱𝘴://𝘯𝘰𝘰𝘳𝘴𝘵𝘺𝘭𝘦𝘴.𝘧𝘳
𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄
The Luxury Borkha E-commerce Store project was a transformative web design and development initiative for a client in the Ladies Luxury Borkha, Abaya, Jalabia, Kaftan, and Robe industry. The brand’s vision was clear — to establish a premium online presence that reflected its luxury product line while offering an exceptional user experience for customers worldwide. The project involved creating a 7-page website with 50+ product pages, built on WordPress using the Woodmart theme, and delivered in just 5 weeks.
The goal was to craft a fully branded, SEO-optimized, and lightning-fast e-commerce platform capable of scaling as the business grew. From custom design elements to multilingual capabilities, this project set a new standard for digital retail in the modest luxury fashion niche.
𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲
Before the project began, the client faced several challenges common to high-end e-commerce brands entering the digital marketplace:
• 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗮 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗕𝗿𝗮𝗻𝗱 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗢𝗻𝗹𝗶𝗻𝗲 – The client needed a design that resonated with luxury aesthetics while maintaining simplicity and ease of use.
• 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 & 𝗦𝗽𝗲𝗲𝗱 – A fast-loading site was essential to ensure smooth browsing and reduce bounce rates.
• 𝗦𝗘𝗢 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 – The brand wanted to attract organic traffic and rank for niche keywords in a competitive fashion market.
• 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 & 𝗨𝘀𝗲𝗿-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗗𝗲𝘀𝗶𝗴𝗻 – The website had to deliver an optimal experience across all devices, especially mobile.
• 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗘𝗮𝘀𝗲 𝗼𝗳 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – The client required a back-end structure that allowed easy product updates and ongoing growth.
In essence, the initial goal was to design and build a full-featured website that was fast-loading, SEO-optimized, fully responsive, and brand-aligned.
𝗢𝘂𝗿 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
To achieve these goals, our strategy focused on design excellence, technical performance, and brand storytelling. We implemented a robust development plan that balanced aesthetics with speed, functionality, and SEO precision.
𝟭. 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴
Leveraging Woodmart, a powerful WooCommerce theme, we developed a custom-branded design that reflected the elegance and sophistication of luxury modest fashion. Our unique design feature, a custom-coded navigation menu, provided a seamless browsing experience, helping users find categories like Abayas, Kaftans, and Robes effortlessly. The visual identity — from typography to color palette — was crafted to reinforce the brand’s premium positioning.
𝟮. 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆
The store was powered by WooCommerce and Elementor Pro, allowing for dynamic product displays and easy customization. With over 50 product pages, we implemented variation products, giving customers multiple options for color, size, and fabric — all within a smooth, user-friendly interface.
𝟯. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻
We prioritized website speed and performance using LiteSpeed Cache, ensuring load times under three seconds. This optimization not only enhanced the user experience but also boosted the site’s SEO score.
𝟰. 𝗦𝗘𝗢 & 𝗠𝘂𝗹𝘁𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
To capture global audiences, we integrated Rank Math for advanced SEO settings and GTranslate for multilingual support. These features helped expand the store’s reach across different markets and languages.
𝟱. 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗣𝗮𝘆𝗺𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
For secure and flexible checkout, we implemented PayPal and Stripe integrations using Payment Plugins for WooCommerce. Additionally, YayCurrency enabled automatic currency conversion, catering to international buyers with ease.
𝟲. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻
The store was equipped with MC4WP: Mailchimp for WordPress, allowing the client to capture leads and engage customers through automated email campaigns.
The result was a fully responsive, branded, and conversion-ready e-commerce site — built with precision, speed, and scalability in mind.
𝗥𝗲𝘀𝘂𝗹𝘁𝘀 & 𝗜𝗺𝗽𝗮𝗰𝘁
The results were both immediate and measurable. Within just 30 days of launch, the website achieved a 75% increase in organic traffic, validating the success of our SEO strategy and content structure.
𝗢𝘁𝗵𝗲𝗿 𝗸𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱:
Sub-3-second load times on both desktop and mobile
• Improved search engine rankings for luxury borkha and abaya keywords
• Higher engagement rates due to intuitive navigation and variation product options
• Increased global reach through multilingual and multi-currency capabilities
The new online store not only elevated the brand’s digital presence but also positioned it as a trusted destination for luxury modest wear.
𝗖𝗹𝗶𝗲𝗻𝘁 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹
“𝘙𝘪𝘺𝘢𝘥𝘶𝘭 𝘗𝘪𝘢𝘴 𝘸𝘢𝘴 𝘱𝘰𝘭𝘪𝘵𝘦, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭, 𝘢𝘯𝘥 𝘷𝘦𝘳𝘺 𝘦𝘢𝘴𝘺 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩. 𝘏𝘦 𝘣𝘶𝘪𝘭𝘵 𝘮𝘺 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘢𝘴 𝘐 𝘳𝘦𝘲𝘶𝘦𝘴𝘵𝘦𝘥, 𝘮𝘦𝘵 𝘢𝘭𝘭 𝘮𝘺 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘮𝘦𝘯𝘵𝘴, 𝘢𝘯𝘥 𝘪𝘴 𝘸𝘪𝘭𝘭𝘪𝘯𝘨 𝘵𝘰 𝘢𝘴𝘴𝘪𝘴𝘵 𝘸𝘪𝘵𝘩 𝘢𝘯𝘺 𝘴𝘮𝘢𝘭𝘭 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 𝘪𝘧 𝘯𝘦𝘦𝘥𝘦𝘥. 𝘏𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘦𝘥! 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘨𝘰𝘰𝘥 𝘸𝘰𝘳𝘬 𝘢𝘯𝘥 𝘢𝘥𝘷𝘪𝘤𝘦 𝘵𝘰𝘰.”
— 𝗡𝗼𝗼𝗿𝗦𝘁𝘆𝗹𝗲𝘀 𝗢𝘄𝗻𝗲𝗿 (𝗛𝗼𝘂𝘀𝘀𝗲𝗻, 🇫🇷 𝗙𝗿𝗮𝗻𝗰𝗲)
𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲 & 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆
The entire project — from initial design mockups to final deployment — was completed in just 5 weeks. Through effective communication, attention to detail, and a results-driven process, we delivered a high-performing e-commerce platform that continues to drive growth and brand recognition.
𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻
The Luxury Borkha E-commerce Store exemplifies how strategic design, optimized performance, and brand alignment can transform an online store into a thriving digital business. This project not only met the client’s goals but exceeded expectations, setting a new benchmark for luxury fashion websites built on WordPress.
