
15/05/2025
A Sales Funnel is a structured process that turns potential leads into loyal customers. Here's a quick breakdown of each stage:
1. Awareness
People first discover your brand through ads, social media, blogs, or search engines. The goal here is to capture attention and spark curiosity.
2. Interest
Now they want to know more. Use valuable content like free guides, videos, or webinars to build trust and keep them engaged.
3. Consideration
At this point, leads are evaluating your product or service alongside others. They’re reading reviews, checking features, and comparing options.
4. Decision
The customer is ready to choose. Your goal now is to remove final doubts. Offer testimonials, competitive pricing, free trials, guarantees, or limited-time offers to influence their decision.
5. Purchase
They buy. Ensure the checkout is smooth and secure. Follow up with a thank-you email and confirmation. Good after-sale support leaves a lasting impression.
6. Loyalty & Advocacy
Delight your customer so they return and recommend you to others. Use loyalty rewards, exclusive deals, and excellent support to turn them into brand advocates.