Shahed Hasan Safat

Shahed Hasan Safat Organic Marketer | WordPress SEO Specialist | Technical SEO & Local SEO Expert | SEO Consultant

Most businesses start keyword research the wrong way.They open a keyword tool and search for high volume keywords.A bett...
06/09/2026

Most businesses start keyword research the wrong way.

They open a keyword tool and search for high volume keywords.

A better approach is to start with Seed Keywords.

Seed keywords are the basic words or phrases that describe:
• Your product or service
• Your customer's problem
• Your customer's desired solution

👉 For example: 👇

If you offer SEO services your seed keywords might be:

SEO Consultant | SEO Services | Technical SEO | Local SEO

These are not your final keywords.

They are the starting point for discovering hundreds of relevant search terms.

First understand the problem. Then find the seed. Then expand.

👉 Next, we'll turn these seed keywords into a complete keyword universe.

You cannot build a great SEO strategy if you don't understand your customer.Before searching for keywords, ask:• What pr...
05/09/2026

You cannot build a great SEO strategy if you don't understand your customer.

Before searching for keywords, ask:
• What problem are they trying to solve?
• What questions do they ask?
• What are they searching for on Google?
• What prevents them from taking action?
• What information do they need before choosing a business?

This changes SEO from “ranking for keywords” into solving customer problems.

Once you understand the customer, you can identify the right search topics, keywords and search intent.

SEO starts with people. Keywords come next.

👉 Next, we'll turn customer problems into Seed Keywords.

👉 Why is your website not getting organic traffic?Many businesses think the problem is simply:“I need more keywords.”But...
04/09/2026

👉 Why is your website not getting organic traffic?

Many businesses think the problem is simply:

“I need more keywords.”

But SEO is not just about adding keywords.

If your website does not clearly communicate: 👇
• What your business does
• Who you help
• What problems you solve
• Why people should trust you

then search engines may struggle to understand your website and users may struggle to choose your business.

👇 The solution?

Start with Search Intent + Business Understanding before doing keyword research.

Because the right SEO strategy starts with understanding the business and the customer, not just finding keywords.

Better SEO ➜ Better Visibility ➜ Better Business

I’ll break down the next step in the next post.

👉 What Is Search Intent? Why Is Search Intent Important in SEO?Search Intent is the reason or purpose behind a user's se...
20/08/2026

👉 What Is Search Intent? Why Is Search Intent Important in SEO?

Search Intent is the reason or purpose behind a user's search query on Google or another search engine.

In simple words, when someone searches for a keyword, they have a specific goal in mind. They may want to learn something, find a specific website, compare products or services, or make a purchase. This goal is called Search Intent.

👉 4 Main Types of Search Intent:

➤ 1. Informational Intent
The user wants to learn or find information about something.

Examples: 👇
✔ What is SEO?
✔ How does Google Search work?
✔ What is Search Intent?

In this case, the user is mainly looking for information rather than trying to buy a product or service.

➤ 2. Navigational Intent
The user wants to find a specific website, brand or platform.

Examples: 👇
✔ Facebook login
✔ YouTube
✔ Ahrefs

Here, the user already knows where they want to go.

➤ 3. Commercial Intent
The user is researching or comparing products or services before making a purchase decision.

Examples: 👇
✔ Best SEO tools
✔ Semrush vs Ahrefs
✔ Best laptop under $1000

These searches often indicate that the user is getting closer to making a purchase.

➤ 4. Transactional Intent
The user is ready to buy a product, hire a service or complete a specific action.

Examples: 👇
✔ Buy iPhone 17
✔ Hire SEO consultant
✔ SEO service price

These users are usually much closer to conversion.

👉 Why Is Search Intent Important in SEO?

✧ The main goal of a search engine is to provide the most relevant results for a user's query.

✧ So simply using a keyword is not enough to rank well. Your content needs to match the user's search intent.

✧ For example, if someone searches for "What is Technical SEO?" an educational article would be more relevant.

✧ But if someone searches for "Technical SEO service" a service page would be more relevant.

✧ This means that even when two keywords are related to the same topic, their Search Intent can be different. Therefore, the content type and page structure should also be different.

👉 How to Identify Search Intent?
One of the most effective ways to identify Search Intent is by analyzing the Google SERP.

✮ Search your target keyword on Google and analyze:
✔ What type of pages are ranking
✔ Whether blog posts or service pages are ranking
✔ Whether listicles or product pages are appearing
✔ Whether Featured Snippets or People Also Ask results are present
✔ How the top-ranking pages are answering the user's query

The top search results can give you a strong indication of what type of content Google considers relevant for that keyword.

✦ Final Thought 👇
SEO is not just about ranking for keywords. Understanding Search Intent and creating the right content for the user's needs is one of the most important parts of effective SEO. When you understand Search Intent, you can determine not only which keywords to target but also what type of content to create and which page should target each keyword.

White Hat SEO vs Black Hat SEOThere are two major approaches to SEO: White Hat SEO and Black Hat SEO.What is White Hat S...
18/08/2026

White Hat SEO vs Black Hat SEO

There are two major approaches to SEO: White Hat SEO and Black Hat SEO.

What is White Hat SEO?

White Hat SEO refers to SEO practices that follow search engine guidelines and focus on improving website rankings sustainably.

It includes:

• Creating high quality content
• Proper keyword research and optimization
• Improving technical SEO
• Enhancing user experience
• Building natural and relevant backlinks
• Creating content based on search intent

The goal is not just to improve rankings but to create real value for both users and search engines.

What is Black Hat SEO?

Black Hat SEO refers to practices that violate search engine guidelines in an attempt to achieve faster rankings.

Examples include:

• Keyword stuffing
• Cloaking
• Hidden text
• Spam backlinks
• Link schemes
• Low quality automatically generated content
• Manipulating search engine algorithms

These techniques may sometimes produce quick results. However once search engines detect the manipulation the website may experience a ranking drop manual action or even deindexing.

Which One Should You Choose?

White Hat SEO is a long term investment. Black Hat SEO is a risky shortcut.

A professional SEO strategy should focus on sustainable growth qualified traffic and long term search visibility.

Remember:
Ranking is not the ultimate goal of SEO. The goal is to build a website that is valuable trustworthy and useful for both search engines and real users.

Topical Authority in SEO refers to how in depth and reliable a website has created content on a specific topic. Instead ...
10/08/2026

Topical Authority in SEO refers to how in depth and reliable a website has created content on a specific topic. Instead of just writing an article on a keyword, the main purpose of building Topical Authority is to create comprehensive content on important subtopics and related questions related to that topic. For example, if you work on “SEO”, then you need to create detailed and interconnected content on related topics like Keyword Research, Technical SEO, On Page SEO, Link Building, Local SEO, Technical Audit and SEO Tools. This allows search engines to understand your website as a reliable source on that specific topic. The right Topical Authority SEO strategy helps increase the search visibility of the website and also increases the chances of getting ranked for relevant keywords.

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Setting SEO Goals is the first step toward building a successful and measurable SEO strategy. Clear SEO goals help busin...
08/08/2026

Setting SEO Goals is the first step toward building a successful and measurable SEO strategy. Clear SEO goals help businesses understand what they want to achieve through organic search such as increasing website traffic, improving keyword rankings, generating qualified leads, increasing conversions or building long term online visibility. Instead of focusing only on rankings, effective SEO goals should be specific, measurable and aligned with overall business objectives. By setting realistic targets and tracking key performance indicators such as organic traffic, keyword performance, conversions and engagement, businesses can measure progress and continuously improve their SEO strategy.

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