12/05/2026
Online Traffic and E-commerce “Busyness”
• Amazon dominates online visits: ~2.05–4.8 billion monthly visits (huge variation in reports, but consistently #1 by a wide margin). Walmart gets ~478–504 million monthly visits — strong for a traditional retailer but far behind Amazon.
• U.S. e-commerce market share (recent quarters): Amazon ~38–56%, Walmart ~8.6–9.6%.
• Walmart’s online sales growth is much faster (~27% YoY in some periods vs. Amazon’s ~9–10%), showing Walmart is becoming significantly “busier” online. Walmart’s e-commerce now makes up a record ~23% of its U.S.