Safwan is a search engine optimization professional specializing in holistic SEO, which involves technical SEO, local SEO, and on-page and off-page SEO practices and efforts. I implement the semantic SEO strategy so that audiences will get real-time benefit from website contents, which increases organic traffic to your website and grows your online presence. My core skills are as follows-
Website Audit: I will provide an SEO audit report for your live website. You will learn about the step-by-step process of my SEO strategy. But if you already have a different strategy, I will definitely respect that. Keyword Research: To find the perfect keywords for the business, I will search for the business-related keywords and add many more filtering like MSV, intent, allintitle etc. to get the best result. Location will be added with keywords for local businesses. Competitor Analysis: To outrank the competitors of a business, it is essential to extract their strategy. I will follow competitors' keywords, linking strategies, and weaknesses in content and do technical data analysis to grow more traffic for local and international users. On-Page Optimization: It is necessary to optimize the meta title, description, URL structure, header tags, schema markup, increase the number of content and optimize the existing content to rank higher. Technical SEO Optimization: In terms of technical optimization, I will implement the best practices for open graph data, robots.txt files, sitemaps, canonical URLs etc. Also fix index problems, crawl ability issues and website speed optimization to faster loading speeds both for mobile and desktop versions. Local SEO: The first thing for local SEO is to create and verify GMB (google my business) profile. After that I will optimize by including every single detail like- business name, address, phone number, website URL, services, high quality images, appointment details, integrate social media accounts etc. I will update your GMB post on a regular basis. Local Citation: To do local citations for any local business, I will find local directories and input NAPW info to do that. Local citation helps your business to get more calls, messages and bring organic traffic to the website. Find and fix errors: I will find errors like 404s, broken links, index errors, robots.txt errors, and many more using google search console and paid tools like- SEMRush, Ahrefs or Screaming frog. I will fix major errors first. Then fix all warnings or medium level errors. After that, fix all errors labeled as notice to speed up and increase the indexability for code-based and CMS-based websites. Off-Page SEO: I will do high-authority niche-related web2 backlinks, forum posting, article submission, press release and profile backlinks for your website. Furthermore, I will do local citations, link insertion, and niche editing if your business is localized. I can do guest postings on high-authority sites to engage a large amount of traffic. Track and observe: I will track your website traffic, keyword ranking position, backlinking opportunities, errors and observe by comparing performance between previous and present data. To do that, I will set up Google Search Console, Google Analytics, and Google Tag Manager accounts on your website.
