25/10/2022
What we learned about Facebook Ads from a multi-million dollar company
Ever heard of Pete & Pedro?
It’s a men’s grooming brand run by Aaron Marino, who’s better known by the moniker “Alpha M” on YouTube and other social platforms.
Love him or hate him, Aaron’s team does a good job marketing.
When we analyzed Pete & Pedro’s Facebook Ads for Stacked Marketer Pro, here’s what we noticed:
Pete & Pedro test visuals more often than a copy. In our report, we discovered that Pete & Pedro tested lots of different images, but almost always with the same copy. That’s smart because Facebook is a visual platform. In most cases, your visuals will have a bigger impact than your copy. So it makes sense to test them more often.
Almost all product photos were casual, not fancy. You could take Pete & Pedro’s product photos on an iPhone in five minutes if you wanted to. It’s a good reminder not to overthink visual creativity. You don’t always need to be fancy.
Pete & Pedro often sells a lifestyle, not a product. An ad for the brand’s “Rebel” cologne shows a woman with her arms draped around a man. The man is wearing a leather jacket and the copy tells us, more or less, that he’s a “bad boy.” In other words, don’t advertise the cologne—advertise what’s going to happen when you wear it.
Running Facebook Ads right now? Keep three things in mind:
Test visuals more than you test copy.
Don’t be afraid to use casual product photos.
Sell the lifestyle, not the product.
Try the three tactics above and see how it goes. They work for Pete & Pedro… they just might work for you, too!