20/06/2025
What is & (Search Engine Optimization)?
SEO is the process of optimizing your website so it ranks higher on search engines like Google, Bing, or Yahoo when people search for relevant topics.
Goal:
Get more traffic to your website through higher search rankings.
Key Techniques:
Keyword research
On-page SEO (titles, meta descriptions, headings)
Off-page SEO (backlinks)
Technical SEO (site speed, mobile optimization, indexing)
🤖 What is AEO (Answer Engine Optimization)?
AEO focuses on optimizing your content so that AI-powered tools (like Google Assistant, Siri, Alexa, ChatGPT) can find and deliver your content as a direct answer to users’ questions.
Goal:
Provide direct, clear answers to user queries, especially voice searches or featured snippets.
Key Techniques:
Use FAQ or Q&A formats
Use schema markup (like FAQ, HowTo)
Write short, clear, authoritative answers
Be a trusted source (E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness)
Why AEO is Important
More people are using voice search (like “Hey Google”).
Search engines show answers directly in snippets.
Users want fast, reliable, direct answers.
đź”— SEO + AEO = Perfect Match
AEO doesn't replace SEO — it enhances it.
By combining SEO (to rank your site) and AEO (to be the chosen answer), you can grow both traffic and visibility.
,
,
,
,
,
,
,
,
,
,
seo_in_digital_marketing,
,
,
,
,
,
,
,
,