31/10/2024
UrbanFlux : Brand Identity Logo Design
UrbanFlux is a fashion-forward clothing line inspired by the dynamic pulse of city life. It combines contemporary design with functional style, catering to individuals who value bold, versatile fashion as an expression of their identity. UrbanFlux embodies the energy, diversity, and creativity found in urban environments, offering styles that seamlessly transition from day to night.
The primary audience includes young professionals, creatives, and trendsetters aged 20-35 who are engaged in urban culture and drawn to unique, high-quality apparel. They value both style and comfort, seeking pieces that reflect their personality while fitting into the modern, fast-paced lifestyle.
This color palette and logo design set a stylish, modern tone for UrbanFlux, encapsulating its essence as a bold, urban lifestyle brand that celebrates movement, individuality, and the energy of city life.
Iconography
Style: Simple, geometric, and monochromatic icons that resonate with the modern, minimal aesthetic.
Themes: Cityscapes, transit lines, and abstract shapes representing movement or flux, maintaining consistency with the logo’s design language.
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https://www.behance.net/gallery/211452515/Clothing-Logo-logo-design-l-brand-Identity
