12/06/2022
๐ ๐๐ก๐ข๐ง๐ ๐ฌ ๐๐จ๐ฎ ๐๐ฎ๐ฌ๐ญ ๐๐ง๐จ๐ฐ ๐๐ก๐๐ง ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐จ๐ง ๐๐จ๐ฎ๐ญ๐ฎ๐๐
Marketing your services and your business through YouTube sounds super simple, but there are guidelines to be aware of if you want your videos to be found.
๐Here are three things to keep in mind when marketing on YouTube๐ฅ๐ฅ
1. ๐๐๐๐ฎ ๐ฉ๐๐ ๐ก๐๐ฌ๐จ ๐ค๐ ๐๐ค๐ช๐๐ช๐๐ ๐๐๐
SEO (search engine optimization) is a fancy word that makes your content visible to search engines so that when people search for a word, your content comes up in search results. In other words, if you're searching for "how to start a podcast with an iPhone", your content should be optimized with keywords, tags, and a title that supports that search phrase.
2. ๐๐ฃ๐ค๐ฌ ๐ฌ๐๐๐๐ ๐ข๐๐ฉ๐ง๐๐๐จ ๐ฉ๐ค ๐ข๐๐๐จ๐ช๐ง๐
Like any platform, there are many metrics you could use to measure the success of your channel and its ability to generate leads and revenue. Most often people look at subscriber count and number of views to measure success, but that's not actually what YouTube loves to see. YouTube, like any other platform, wants to keep viewers on the platform for as long as possible โ so it's going to pay attention to metrics in support of that goal. To that end, what you want to pay the most attention to is your average view duration and click-through rate.
3. ๐ผ๐ฃ๐จ๐ฌ๐๐ง ๐จ๐ฅ๐๐๐๐๐๐ ๐ฆ๐ช๐๐จ๐ฉ๐๐ค๐ฃ๐จ
People come to YouTube for entertainment and learning. After all, YouTube is a search engine. Your video should be able to provide them with the information they need. In return, you are increasing the authority of your business and your channel in the eyes of the viewers. Then they're more likely to get to know you and your business.
When you answer specific questions with your YouTube videos, it can be specific, "How to change the color of a menu item in the content" (I know because I googled that thing this afternoon.) If you're not sure where to start, Start by listing 25 frequently asked questions in your niche or work line. Don't assume that they seem too basic because people are looking for answers to these questions.
The more videos you create, the more viewers you get. Then, you'll be able to build your content with their queries. But it all starts with answering specific questions.
๐ฅ๐Leave a comment below๐๐ฅ
โ
More Info:
[email protected]
Pho:01305527448
# # #