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02/01/2024

What is off page SEO and off page SEO

On-page SEO involves optimizing elements on your website to improve its search engine visibility. This includes optimizing content, meta tags, images, and HTML code, as well as improving site structure and user experience.

Off-page SEO focuses on activities outside your website to enhance its online reputation and authority. This often involves building high-quality backlinks, engaging in social media marketing, and fostering relationships with other websites.

Together, on-page and off-page SEO contribute to a holistic strategy for improving a website's search engine ranking and overall online presence.

30/12/2023

How To Do SEO for a New Website !!

Once I’ve created and launched a new website I look to promote it online using various SEO techniques.

These techniques generally stay the same no matter what type of website I launch – be it a blog, business site or brochure site.

Here, you will be learning how to do SEO of a new website. ; hopefully, these will help new developers and act as a nice reminder for those more experienced.

When you launch a new website, there are many important and essential things you should do from the SEO perspective. Even if you don’t have traffic initially, following these steps below will help you in the longer run.

Backlinks are an essential building block to help your site and some of the methods below will help you gain those valuable backlinks, other methods will help spread the word about your site, help you inform search engines your site exists and help you track backlinks, errors and search queries.




(Search Engine Results
Page)



(Search Engine Marketing)

29/12/2023

What is E-commerce SEO?
E-commerce SEO refers to the practice of optimizing an online store's website and product pages to improve its visibility in search engine results. This involves using relevant keywords, creating quality content, optimizing product images, improving site speed, and enhancing the overall user experience. The goal is to attract more organic traffic, increase rankings, and ultimately drive sales for the e-commerce business.

23/12/2023

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results.

10/11/2023

How does SEO work on YouTube?
What is YouTube SEO? YouTube SEO is the process of optimizing your videos and channel to rank higher in YouTube's search results. It involves using a variety of strategies and techniques to attract more organic traffic and put your content in front of your target audience.

03/11/2023

26/10/2023

Local SEO, or Local Search Engine Optimization, is a digital marketing strategy that aims to improve a business's online visibility in local search results. It involves optimizing various online elements to ensure that a business appears prominently when users search for products or services in a specific geographic area.

The key components of local SEO include:

1. **Google My Business (GMB) Optimization:** Claiming and optimizing your Google My Business listing with accurate business information, photos, reviews, and regular updates. This helps your business appear in Google Maps and local search results.

2. **Local Keyword Optimization:** Incorporating location-specific keywords in your website content, meta descriptions, and other relevant areas to help search engines understand your business's location and relevance to local searches.

3. **Citation Building:** Ensuring consistent and accurate information (business name, address, phone number, website) across various online directories and citation sources to build credibility and trust.

4. **Online Reviews:** Encouraging and managing online reviews on platforms like Google, Yelp, and others. Positive reviews can enhance your business's reputation and attract more local customers.

5. **Localized Content:** Creating blog posts, articles, and other content that are relevant to your local audience. This can help you connect with the community and showcase your expertise.

6. **Local Link Building:** Obtaining high-quality backlinks from local websites, blogs, and directories to enhance your website's authority and relevance within the local context.

7. **Social Media Engagement:** Active engagement on social media platforms, interacting with local customers and promoting your products or services.

The goal of local SEO is to make it easier for potential customers in your area to find your business online, ultimately driving more foot traffic, phone calls, and website visits. It's particularly crucial for brick-and-mortar businesses that rely on local customers for their success.

26/10/2023

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