22/09/2024
Semantic SEO Content Writing Rules from Koray Tugberk Framework
1. Single macro context for every page
2. Proper word sequence
Incorrect: Photosynthesis is a process where plants absorb water through their leaves, which then combines with carbon dioxide to produce glucose and release oxygen.
Correct: Photosynthesis is a process where plants absorb water through their roots and carbon dioxide through their leaves, which then combine to produce glucose and release oxygen
3. Include more entities, attributes, and values relevant to the macro context
Example: Instead of saying Many fruits are healthy, specify: Fruits like apples, oranges, and bananas are rich in vitamins and fiber
4. Do not use opinion-based statements
Avoid: i think yoga is beneficial
Use: Yoga has been shown to improve flexibility and reduce stress
5. Use fact-based information
6. Do not use fluff
Example: Instead of It's really important to drink water,
write: Drinking water is essential for hydration
7. Use question and answer format
Google converts all headings into questions
8. Answer the question immediately
the exact answer should be in the first sentence
Question: What is photosynthesis?
Answer: Photosynthesis is the process by which plants convert sunlight into energy
9. Give an expansion of evidence with variations
Example: Studies show that regular exercise can reduce anxiety and improve mood
10. Use numeric values
Incorrect: There are several benefits of drinking water daily
Correct: There are 8 key benefits of drinking water daily
11. Make sure to use correct verbs
- Use the right verbs to match user intent for better SEO
- Increase (health): Vegetables increase heart health
- Improve (skill/health): Practice improves piano skills
- Develop (skill): "Study develops coding skills
12. After mentioning a plural noun, always provide examples for clarity and better SEO
Incorrect: There are many cryptocurrencies.
Correct: There are many cryptocurrencies, like Bitcoin and Ethereum
13. Keep lists consistent
Use the same part of speech in lists for clarity and better SEO
Consistent: Improve speed, enhance security, boost performance
Inconsistent: Improve speed, security enhancement, boosting performance
14. Optimize first sentences.
The first sentence must answer the heading directly for better engagement and SEO.
Heading: Tips for Reducing Stress
Practice deep breathing and mindfulness to reduce daily stress
15. State the main idea first, and add the if condition after for clarity
- Correct: Take breaks to boost focus, if you're feeling tired
- Incorrect: If you're feeling tired, take breaks to boost focus
16. Ensure anchor text matches the page title for better SEO and user clarity
Correct: Link to Improve Sleep Quality with the anchor text Improve Sleep Quality
Incorrect: Link to Improve Sleep Quality with the anchor text Better Sleep Tips
17. Use shorter sentences whenever possible
Example: Exercise is important. It promotes good health
18. Delete words that add nothing to the content
Example: Instead of "It is important to note that," just say:
Note that
19. Give more information per page, per section, per paragraph
20. Maintain proper context vector from H1 to the last sentence
21. Use research and university studies to prove points
Example: Studies by Harvard indicate that regular physical activity can reduce the risk of chronic diseases
22. Bold the answer, not the search term
Example: "The capital of France is Paris
23. Avoid personal opinions
Instead of I think cats are great,
say: Cats make excellent pets
24. Use formal language
Replace fun with enjoyable in your writing
25. Skip analogies; explain concepts directly without comparisons.
Instead of saying, Learning is like a journey,
write: Learning involves acquiring new knowledge and skills
26. Remove unnecessary words
instead of In my opinion, reading is beneficial,
correct: Reading is beneficial
27. Choose short sentences for clarity
Instead of one long sentence, use two:
Cooking can be enjoyable. It allows for creativity
28. Provide direct answers
What is a smartphone?
A smartphone is a mobile device with advanced features
29. Cite reliable sources.
- Example: According to the CDC, regular exercise can reduce the risk of heart disease.
30. Keep content length appropriate.
- Be concise but include all important information.
31. FS:
Featured Snippet that provides a concise answer within a 40-word limit.
32. PAA: People Also Ask section with a clear, direct response in one sentence
Example: Question: What is the importance of sleep?
Answer: Sleep is crucial for overall health and well-being
33. Anchor Text: Use relevant words that link to the appropriate URL.
Example: Learn more about healthy eating links to the relevant page.
34. Listing: Organize list items with a strong introductory sentence and proper HTML structure.
- Example:
Here are some key benefits of exercise:
1) Improves mood, 2) Boosts energy, 3) Enhances sleep
35. Definitive Answer
Offer a comprehensive explanation of the topic, reinforcing context.
- Example: Exercise is any physical activity that enhances or maintains physical fitness and overall health
36. Instruction List: A clear sequence of commands or steps
Example: To bake a cake, first, preheat the oven, then mix ingredients, and finally bake for 30 minutes
37. Table: Include headers and dimensions to clarify the content.
- Example:
| Fruit | Calories | Vitamins |
|-----------|----------|--------------|
| Apple | 95 | A, C |
| Banana | 105 | B6, C |
38. Unordered List
Present items without a specific order for easy reading
Example: Common pets include: • Dogs • Cats • Birds
39. Factual Proposition
State undeniable facts supported by evidence.
- Example: Water covers 71% of the Earth's surface
40. Sentiment System: Avoid strong emotional language in your writing.
Example: Instead of saying This product is amazing, say This product offers numerous benefits.
41. Comparison Proposition
Highlight similarities or differences among entities or products.
Example: Both cats and dogs can be excellent companions, but they have different care requirements.
