08/11/2023
What is Wix, and why is it a popular CMS?
Wix is one of the most popular website-building platforms. The main reason for Wix's popularity is that Wix is easy to use and ideal for creating portfolios or small business websites. However, Wix shouldn't be used to build large websites because adding additional pages makes the site slower. After all, Wix is a self-hosted platform. Wix packages include hosting and functionality, meaning you don't have to pay anything other than a subscription to Wix.
Wix is established as a dynamic website creator. As a CMS, Wix now comes with various dynamic pages and development tools such as Wix Editor X and Wix Velo with great features. You can build a website on Wix very quickly and without complications. In the last seven years, the number of Wix users has grown from 50 million to 200 million.
𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬:
Wix offers a range of features that make it easy for anyone to create a professional-looking website. Some of the key features include:
🔰 𝟏. 𝐔𝐬𝐞𝐫-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐃𝐫𝐚𝐠-𝐚𝐧𝐝-𝐃𝐫𝐨𝐩 𝐁𝐮𝐢𝐥𝐝𝐞𝐫:
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Wix uses a drag-and-drop interface, which means you can select elements like text boxes, images, and videos and place them anywhere you want on your webpage. This makes it incredibly easy for anyone, even those without any coding or design experience, to build a professional-looking website.
🔰 𝟐. 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐛𝐥𝐞 𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞𝐬:
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Wix offers over 800 professionally designed templates that users can choose from. These templates are categorised into different industries like business, photography, music, design, restaurants and food, accommodation, events, portfolios and CVs, blogs, health and wellness, fashion and beauty, community and education, creative arts, and landing pages, among others. Each template is fully customizable, allowing users to change the colour scheme, fonts, page layouts, and more.
🔰 𝟑. 𝐖𝐢𝐱 𝐀𝐃𝐈 𝐟𝐨𝐫 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧:
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In 2016, the Wix ADI function was newly introduced. Simply put, it's a tool that creates an entire website based on your preferences. By using Wix ADI, you can create a dynamic website very easily. It also has many section templates that you can use to create a website in a short time.
🔰 𝟒. 𝐑𝐨𝐛𝐮𝐬𝐭 𝐀𝐩𝐩 𝐌𝐚𝐫𝐤𝐞𝐭:
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Wix has an extensive app marketplace that offers a wide range of third-party apps and integrations with over 250 apps, both free and paid, that can make your site more usable and accessible. With the help of these apps, you can enhance your website's functionality with features like email marketing and social media integration. In addition to these, the Wix Marketplace offers an extensive selection of useful apps, such as Wix Multilingual, Wix Store, Wix Blogs, Forums, Events, and Videos, which let you effortlessly include any function with a website and personalise it to meet the specific needs of any customer.
🔰 𝟓. 𝐅𝐫𝐞𝐞 𝐒𝐒𝐋 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧:
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We all know that SSL is a very important thing on a website because it confirms the security of the website. If the SSL certificate is not installed on a website, Google does not allow the website to be visited easily. With a Wix subscription, you get a free SSL certificate and can install it on your website.
🔰 𝟔. 𝐁𝐮𝐢𝐥𝐭-𝐢𝐧 𝐒𝐄𝐎 𝐓𝐨𝐨𝐥𝐬 𝐟𝐨𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧:
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Many freelancers, entrepreneurs, and small business owners don't care about SEO (search engine optimisation). But the SEO of your site is very important. Now, people first search on Google to learn about any product or service. And to make your product or service visible in this Google search, you need to do SEO on your website. Creating a website is not the end of the job. A lot of work needs to be done to keep this website up and running.
After building your website, SEO plays an important role in increasing its visibility. On-page SEO optimisation is very easy with the Wix platform. Wix has built-in SEO tools that can help you optimise your website for search engines. These tools include the ability to edit meta titles and descriptions, customize URLs, add alt text to images and more. You can use these tools to improve your website’s ranking on search engine results pages (SERPs).
For on-page optimisation within the Wix platform, each page's SEO title and meta description have to be given separately. We also have to push keywords. In this case, Wix's default platform will tell you which pages have some problems, and by solving the SEO problems of those pages, you can easily submit your website to Google Search Console through Wix through on-page optimisation and thus easily rank your website on Google. Do with different keywords.
🔰 𝟕. 𝐌𝐨𝐛𝐢𝐥𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞𝐧𝐞𝐬𝐬:
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In today’s digital age where more people are using mobile devices to browse the web than ever before having a mobile-responsive website is essential. Wix websites are designed to be mobile-responsive. This means they automatically adjust their layout based on the device they’re being viewed on whether it’s a desktop computer or a mobile device.
🔰 𝟖. 𝐅𝐫𝐞𝐞 𝐇𝐨𝐬𝐭𝐢𝐧𝐠 𝐨𝐧 𝐚 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐃𝐍:
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As I mentioned earlier, Wix is a self-hosted platform. Wix provides its users with fast, secure and reliable hosting at no extra charge. This means that Wix takes care of all the backend maintenance, including security updates, and ensures that the servers are running smoothly, so you can focus on building your site.
Wix hosts all sites globally on a CDN (Content Delivery Network), meaning only the files that visitors visit are temporary stores. That is, if you visit any website with CDN, you can see a copy of that website that is cached from the main server.
You don't have to install anything; your free web hosting will be set up automatically when you publish your website.
🔰 𝟗. 𝐃𝐨𝐦𝐚𝐢𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
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Since Wix is a self-build platform, you need to build the entire website inside of Wix. It will remain on Wix hosting later you can view the website on that particular domain by connecting any domain. You can purchase a custom domain or connect one you already own to your stunning website. With Wix domains, you can connect any domain to your Wix website with just a few clicks. You can also invite anyone to contribute to your site by adding them as site members or assigning them roles such as admin or editor.
Also, Wix can invite anyone to give any developer access. By inviting the person who will work on the website design or billing management to the Wix account and giving multiple access, various tasks can be done very easily. To get access, only an email invitation will come, and by accepting the invitation, the developer can easily access the Wix website. We can work on any client's website in this manner.
🔰 𝟏𝟎. 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐏𝐥𝐚𝐧𝐬 𝐟𝐨𝐫 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐍𝐞𝐞𝐝𝐬:
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Wix has several pricing plans for building different types of websites, the most popular of which is the personal plan (for entrepreneurs and freelancers). This plan costs you $12 per month and includes all the apps, hosting, and templates needed to build a website. In this case, your bandwidth is unlimited. There are also various business and enterprise plans for larger websites.
𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐫𝐨𝐬 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐤𝐞𝐞𝐩 𝐢𝐧 𝐦𝐢𝐧𝐝:
Like any platform, Wix also has its pros and cons which should be considered before deciding if it’s the right platform for you. So, now we will talk about the pros and cons of Wix so that you can make it would be easy to make up your mind.
𝐏𝐫𝐨𝐬:
𝐕𝐞𝐫𝐬𝐚𝐭𝐢𝐥𝐢𝐭𝐲 𝐢𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Wix's platform not only provides customizable templates but also allows deep-level customization within these templates, enabling users to create a truly unique and personalised website that stands out in their respective industries.
𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬 𝐃𝐞𝐬𝐢𝐠𝐧 𝐂𝐨𝐧𝐭𝐫𝐨𝐥: The drag-and-drop functionality within Wix empowers users to have a complete say over the design, allowing the easy repositioning of elements, alteration of colour schemes, and more, ensuring complete creative control.
𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐃𝐞𝐯𝐢𝐜𝐞𝐬: Wix's mobile-responsive design doesn’t just fit the site layout to mobile screens but ensures the adaptation of content and functionalities to various devices, providing an optimal browsing experience.
𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐒𝐄𝐎 𝐆𝐮𝐢𝐝𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Wix's SEO tools not only aid in on-page optimisation but also provide insights into website performance, keyword suggestions, and other actionable analytics, allowing users to refine their SEO strategies.
𝐒𝐢𝐦𝐩𝐥𝐞 𝐓𝐡𝐢𝐫𝐝-𝐏𝐚𝐫𝐭𝐲 𝐀𝐩𝐩 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Beyond the range of apps available, Wix ensures seamless integration with third-party applications, enhancing the functionality and capability of websites and offering endless possibilities for customization.
𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦: The ecosystem allows users to not only invite contributors but also ensures a seamless integration of tasks and contributions, fostering efficient teamwork within the platform.
𝐑𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐆𝐥𝐨𝐛𝐚𝐥𝐥𝐲 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐞𝐝 𝐇𝐨𝐬𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐃𝐍: Wix's global hosting on a Content Delivery Network ensures not only speed but global reliability, catering to visitors worldwide with consistent and quick access to websites.
𝐄𝐚𝐬𝐲 𝐃𝐨𝐦𝐚𝐢𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Wix simplifies domain connection with a straightforward setup, facilitating easy mapping of custom domains and providing a hassle-free experience for domain management.
𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Wix provides seamless integration of e-commerce functionalities. Users can easily set up online stores, manage inventory, and process payments without complex technical requirements.
𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞 𝐚𝐧𝐝 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐃𝐞𝐬𝐢𝐠𝐧 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: Dynamic pages and tools such as Wix Editor X and Wix Velo offer flexibility, allowing users to create responsive, dynamic, and visually appealing designs for their websites.
𝐑𝐨𝐛𝐮𝐬𝐭 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Wix empowers users with robust analytics and tracking tools, offering insights into website performance, visitor behaviour, and trends to make data-driven decisions.
𝐒𝐭𝐫𝐨𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐚𝐧𝐝 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Wix boasts a supportive community and offers extensive support resources, including tutorials, forums, and customer service, aiding users in troubleshooting and problem-solving.
𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐯𝐞 𝐌𝐮𝐥𝐭𝐢𝐦𝐞𝐝𝐢𝐚 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Users can effortlessly incorporate multimedia elements into their sites, including video backgrounds, image galleries, and audio players, enhancing the overall visual experience for visitors.
𝐓𝐢𝐦𝐞-𝐒𝐚𝐯𝐢𝐧𝐠 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Wix's automation features assist users in streamlining various processes, such as managing events, sending newsletters, or scheduling blog posts, saving time and effort.
𝐄𝐚𝐬𝐢𝐥𝐲 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐝 𝐁𝐥𝐨𝐠𝐠𝐢𝐧𝐠 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: Wix provides robust blogging tools, enabling easy content creation and management, ideal for individuals or businesses looking to engage their audience through blogs.
𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐟𝐨𝐫 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬: Wix accommodates the growth of businesses by offering scalability options, allowing users to add advanced functionalities as their business expands.
𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐅𝐫𝐞𝐞𝐝𝐨𝐦: Wix continually introduces innovative design features, enabling users to exercise creative freedom and keep their websites up-to-date with the latest design trends.
𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬: Wix adheres to accessibility standards, ensuring that websites built on the platform are compliant, accessible, and inclusive for all users
𝐂𝐨𝐧𝐬:
Limited Bandwidth and Storage: Wix offers up to 500MB of storage and the same amount of MB for bandwidth. Limited bandwidth can negatively affect your site's speed and accessibility.
𝐖𝐢𝐱 𝐒𝐮𝐛𝐝𝐨𝐦𝐚𝐢𝐧𝐬 𝐚𝐧𝐝 𝐀𝐝𝐬: Wix subdomains must purchase one of Wix's premium plans. Another annoying detail about the free plan is that every page shows Wix ads. In addition to this, the Wix Favicon is present in the URL. This is also the case with Addons domain plans.
𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐎𝐭𝐡𝐞𝐫 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: If you ever decide to move your site from Wix to another content management system (WordPress for example) due to its limitations, you will likely need to consult and/or hire an expert to do the work. Because Wix is a conservative platform you need to import Wix RSS feed and transfer content from your website.
𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞 𝐋𝐢𝐦𝐢𝐭𝐚𝐭𝐢𝐨𝐧𝐬: While Wix provides a vast array of templates, customization limitations might arise, especially for more advanced design modifications or unconventional layouts, which could hinder unique website development.
𝐒𝐄𝐎 𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐂𝐨𝐧𝐬𝐭𝐫𝐚𝐢𝐧𝐭𝐬: Despite offering SEO tools, Wix might present some limitations in terms of deeper SEO customization or more intricate technical optimisations, restricting some advanced SEO strategies.
𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐂𝐨𝐦𝐩𝐥𝐞𝐱𝐢𝐭𝐲 𝐟𝐨𝐫 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐯𝐞 𝐒𝐭𝐨𝐫𝐞𝐬: Although Wix offers e-commerce integration, for large-scale or complex online stores, its capabilities might not match those of dedicated e-commerce platforms, potentially limiting extensive business needs.
𝐃𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐜𝐲 𝐨𝐧 𝐖𝐢𝐱'𝐬 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: Users are reliant on Wix's infrastructure and service continuity. Any disruption or change in their services might directly impact the hosted websites' performance and functionalities.
𝐋𝐞𝐬𝐬 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐎𝐯𝐞𝐫 𝐇𝐨𝐬𝐭𝐢𝐧𝐠 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭: As Wix hosts websites on its infrastructure, users might have limited control over server-side settings and back-end functionalities, which could affect certain specialised requirements.
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐂𝐨𝐬𝐭𝐬 𝐟𝐨𝐫 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬: To access some advanced or high-demand features, users often need to upgrade to higher subscription plans, potentially resulting in increased operational costs.
𝐑𝐞𝐬𝐭𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐬 𝐨𝐧 𝐂𝐨𝐝𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Wix might restrict advanced users requiring extensive custom coding, hindering the ability to implement complex custom features or functionalities beyond Wix’s built-in tools.
𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐏𝐨𝐫𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: Transferring content out of Wix might be complex, especially when migrating to other platforms due to proprietary structures, which may cause issues with content portability.
𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐁𝐥𝐨𝐠𝐠𝐢𝐧𝐠 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐇𝐢𝐠𝐡-𝐕𝐨𝐥𝐮𝐦𝐞 𝐁𝐥𝐨𝐠𝐬: For high-traffic or extensive blogging needs, Wix might not offer the same robust capabilities as dedicated blogging platforms, potentially limiting advanced blogging functionalities.
𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐂𝐨𝐬𝐭 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐂𝐨𝐧𝐜𝐞𝐫𝐧𝐬: Over an extended period, depending on the growth and evolving needs of a website, the total cost of using Wix might outweigh that of self-hosted or open-source platforms.
𝐃𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐜𝐲 𝐨𝐧 𝐖𝐢𝐱 𝐟𝐨𝐫 𝐎𝐧𝐠𝐨𝐢𝐧𝐠 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Users might find themselves reliant on Wix's support and services for ongoing maintenance and upgrades, potentially affecting the website's flexibility and independence.
𝐈𝐧𝐜𝐨𝐦𝐩𝐚𝐭𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐰𝐢𝐭𝐡 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Some advanced or specialised third-party integrations may not be fully compatible with the Wix platform, limiting the range of available integrations for certain business needs.
𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧:
In conclusion, Wix is an excellent platform for building professional-looking websites without needing any coding skills. However, it is important to consider the limitations of Wix, such as the difficulty of migrating to another content management system. If you anticipate the need for more advanced features or customization in the future, it may be worth exploring other platforms that offer greater flexibility and scalability.
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