Liton Kobir

11/06/2026

Most publishers are solving the wrong revenue problem.

When revenue stalls, the first reaction is often:

“Let’s add another demand partner.”

Then another.

And another.

The assumption is simple: more demand equals more revenue.

In practice, that is not always true.

Publisher monetisation discussions often focus heavily on adding demand sources while spending far less time evaluating demand quality.

More demand paths can create more complexity:

• More reporting layers
• More operational overhead
• More latency risks
• More difficulty identifying incremental revenue contribution
• More pressure on user experience

The real question is not:

“How many demand partners do we have?”

It is:

“How efficiently does demand compete for our inventory?”

Some of the highest-leverage monetisation gains come from improving the quality of competition, not simply increasing the number of auction participants.

Before adding another partner, I would ask:

1. Is the partner creating incremental revenue?
2. Is auction pressure improving without harming latency?
3. Is inventory quality being protected?
4. Can the team measure the partner’s contribution clearly?
5. Is the user experience still protected?

Publisher revenue optimisation is often a demand-path efficiency problem, not a demand-partner quantity problem.

Sometimes the highest-leverage decision is not adding a new partner.

It is removing the wrong one.

How do you evaluate demand-partner quality in your monetisation stack?

27/05/2026

14/05/2026

A few years ago, I thought getting clients from LinkedIn was mostly about posting more.

More hooks.
More carousels.
More “value posts.”
More visibility.

And yes, sometimes the numbers looked good.

More likes.
More comments.
More profile views.

But after a while, I started noticing something.

Attention was not always turning into conversations.
Conversations were not always turning into serious leads.
And many people who looked interested disappeared before taking action.

That is when I realized something important:

Visibility alone does not build a business.

It may get people to notice you.

But if they do not understand what you do, why they should trust you, and how you can help them, they will move on.

This is where many professionals get stuck.

They keep chasing the next viral post.
They keep copying trending formats.
They keep posting broad advice that gets engagement but does not create business intent.

The result?

They become active on LinkedIn, but not necessarily positioned.

And there is a big difference between the two.

Over time, I learned that attracting clients from LinkedIn requires three things:

The right people need to see you.
They need to trust your expertise.
They need to remember you when they are ready to take action.

That does not happen from random posting.

It happens from a system.

Here is what that system looks like:

⸻

1. Build visibility slowly

You do not need to become a daily content creator overnight.

Start with what you can sustain.

If you are posting twice a week, move to three.
If three becomes easy, move to four.
Then build from there.

The goal is not to post more just to feed the algorithm.

The goal is to show up consistently enough that your market starts associating your name with a specific problem, solution, or expertise.

That is how familiarity starts.

And familiarity is often the first step toward trust.

⸻

2. Stop depending on motivation

Most people do not fail at LinkedIn because they lack ideas.

They fail because they do not have a structure.

They sit with a blank screen.
They overthink the hook.
They wonder if the post is good enough.
Then they disappear for weeks.

Motivation is useful.

But it is not reliable.

A better approach is to use clear content frameworks.

Post formats that help you explain problems, challenge beliefs, share lessons, answer objections, and show how you think.

Because your audience does not just need information.

They need to see your judgment.

That is what builds authority.

⸻

3. Keep your system running when you get busy

This is where many people lose momentum.

They finally get leads.
They start working with clients.
They get busy.
Then they stop showing up.

A few weeks later, the pipeline slows down again.

So they come back and try to rebuild attention from zero.

That cycle is exhausting.

Your LinkedIn presence should not depend on whether you are having a quiet week.

Your profile should explain your value clearly.
Your content should keep your expertise visible.
Your positioning should make the right people think:

“This person understands my problem.”

That is when LinkedIn becomes more than a place to post.

It becomes an inbound growth system.

Not random content.
Not unrelated selfies.
Not motivational noise.

Just a clear connection between your expertise, your offer, and the problems your ideal clients care about.

Because the real goal is not to become popular.

The real goal is to become visible, trusted, and remembered by the people who are most likely to work with you.

06/05/2026

Google's AI Mode now knows who I am — and what I do.

I searched myself on Google AI Mode, and it returned a full breakdown of my work:

• AI-powered marketing
• Performance campaigns
• B2B lead funnels
• Agentic Search
• My 2026 focus areas

No paid placement.
No SEO trick.
No shortcut.

Just consistent work, documented strategy, and 15+ years of experience across Google, Meta, and programmatic channels — now indexed and surfaced by AI.

This is not just about content frequency.

It is not just about how often you post. It is about whether your work, profile, content, and proof are clear enough for AI to connect the dots.

This is exactly what I have been telling brands and marketers:

The future of visibility is not only ranking on page 1.

It is being cited by AI.

Google AI Mode, ChatGPT, Gemini, and Perplexity — these are becoming the new discovery engines.

If your brand, your expertise, or your name is not being surfaced there, you may become invisible to the next generation of buyers and decision-makers.

Start building for AI discoverability. Now.

🔗 Please click here: https://share.google/aimode/XlrDyEl98nZWQDC6x

Liton Kobir

30/04/2026

AI-native advertising is coming

ChatGPT advertising may become one of the biggest shifts in digital marketing.

It could become a new layer of intent-based marketing.

OpenAI has opened an advertiser interest page for businesses that want to explore advertising opportunities inside ChatGPT.

But the bigger point is not only that ads may come to ChatGPT.

The bigger point is where the user is in the journey.

People are not using ChatGPT only for casual browsing.

They use it to:

• Research options
• Compare products
• Understand services
• Shortlist vendors
• Plan purchases
• Ask decision-stage questions
• Move from curiosity to action

That makes ChatGPT different from many traditional ad environments.

Google captures search intent.
Meta captures interest and behavior.
LinkedIn captures professional intent.
ChatGPT may capture conversational decision intent.

This matters because buyer journeys are no longer linear.

A potential customer may see an ad, ignore it, search on Google, read posts, compare competitors, ask ChatGPT for recommendations, check reviews, visit a website, leave, and then come back through retargeting.

That is the real modern funnel.

Not a straight line.

A loop of research, trust, comparison, and action.

For advertisers, this creates a new challenge:

Winning inside AI-powered discovery will not only depend on budget.

It will depend on:

• Strong positioning
• Clear product messaging
• Trust signals
• Helpful content
• Brand authority
• Conversion-ready landing pages
• Accurate audience and intent mapping

Early industry reports suggest OpenAI is moving toward more performance-driven ad models, including CPC-style buying, which could make ChatGPT advertising more attractive for growth and performance marketers.

But the real opportunity is bigger than CPC or CPM.

The real opportunity is this:

Brands need to become visible when people ask questions, compare choices, and make decisions through AI.

AI-native advertising is coming.

The brands that prepare early will not just buy media.

They will build a stronger presence across the new AI-assisted buyer journey.

For more information, please check: https://openai.com/advertisers/

29/04/2026

মার্কেটিং Funnel কি Dead? 💀

অনেক Marketer এখন এটাই বলছেন।

কিন্তু আমি আসলে কী মনে করি... 👇

আমি পুরোপুরি Agree করি না।

Funnel সম্পূর্ণ মরে যায়নি।

পুরনো Linear Funnel-টাই মরে গেছে।

কারণ Buyer-রা আর Straight Line-এ move করে না:

Awareness → Consideration → Conversion

এই Model দেখতে Simple।

কিন্তু বাস্তব Buyer Behaviour এখন আর Simple না।

আজকাল একজন Buyer হয়তো:

• আপনার Ad দেখবে
• Ignore করবে
• আপনার LinkedIn Post পড়বে
• Google-এ আপনার Brand Search করবে
• Competitors-এর সাথে Compare করবে
• Reviews Check করবে
• ChatGPT, Perplexity বা Google AI-কে জিজ্ঞেস করবে
• আপনার Videos দেখবে
• Website Visit করবে
• Convert না করেই চলে যাবে
• Retargeting Ad দেখবে
• Internally আলোচনা করবে
• পরে আবার ফিরে আসবে
• তারপর অবশেষে Convert হবে

এটা কোনো Simple Funnel না।

এটা একটা Non-linear Growth Loop।

আর এ কারণেই অনেক Marketing Campaign fail করে।

Brand-গুলো Buyer-দের জোর করে Funnel-এর নিচে নামাতে চায়।

কিন্তু Buyer-রা নিজের Pace-এ এগোতে চায়।

তারা চায়:

✅ Proof
✅ Trust
✅ Relevance
✅ Confidence
✅ Social Validation
✅ Action নেওয়ার Clear Reason

তাই Modern Marketing শুধুমাত্র এগুলোর উপর depend করতে পারে না:

❌ একটা Campaign
❌ একটা Ad
❌ একটা Lead Form
❌ একটা Email Sequence
❌ একটা Conversion Touchpoint

এর জন্য দরকার repeated touchpoints across:

• Brand
• Search
• Content
• Paid Media
• Retargeting
• Social Proof
• Email
• Community
• AI-assisted Research
• Customer Experience
• Retention
• Referral
• Advocacy

আসল প্রশ্নটা এটা নয়:

“আমরা কীভাবে মানুষকে Funnel-এর নিচে push করবো?”

বরং সঠিক প্রশ্নটা হলো:

“Trust যতক্ষণ না Demand-এ পরিণত হয়, ততক্ষণ পুরো Buyer Journey জুড়ে আমরা কীভাবে present থাকবো?”

কারণ:

• একটা Ad খুব কমই Serious Buyer-কে Convert করে
• একটা Post খুব কমই Authority তৈরি করে
• একটা Email খুব কমই Trust তৈরি করে
• একটা Landing Page খুব কমই Deal Close করে

কিন্তু একটা Connected Growth System পারে।

তাহলে, Marketing Funnel কি মরে গেছে?

সম্পূর্ণ নয়।

Planning-এর জন্য Funnel এখনও useful।

কিন্তু Buyer-রা আসলে কীভাবে Decision নেয়, সেটা explain করতে এটা আর যথেষ্ট নয়।

পুরনো Funnel ছিল Linear।

Modern Buyer Journey হলো Circular, Messy এবং Trust-driven।

এ কারণেই Future তাদের জন্য, যারা শুধু Funnel নয়, Growth Loop তৈরি করে।

কারণ Sustainable Growth বেশি জোরে push করা থেকে আসে না।

It comes from:
• Consistently visible থাকা থেকে
• Trust build করা থেকে
• Intent capture করা থেকে
• Demand convert করা থেকে
• Customer retain করা থেকে
• Customer-দের Advocate-এ পরিণত করা থেকে

এভাবেই Modern Marketing, Attention থেকে Revenue-তে move করে।

29/04/2026

Most advertisers make one mistake with Meta Ads:

They refresh winning ads too early.

They think:

“This ad has been running for too long.
Let’s change the creative.”

But in conversion campaigns, that is not always the right decision.

Because the people seeing your ad today are not always the same people who saw it last week, last month, or last year.

This is especially true when you are targeting broad audiences.

Buyer intent changes every day.

Someone may need your product today.

They may click.

They may compare.

They may purchase.

After that, they may no longer be in-market.

Then another buyer enters the journey.

And Meta starts showing your ad to that person.

That is why a strong creative can keep performing for a long time.

The ad is the same.

But the audience is changing.

This is also why small retargeting audiences often burn out quickly.

You keep showing ads to the same people.

Some already bought.

Some are no longer interested.

Some were never ready.

Then frequency increases.

Cost per result goes up.

Performance drops.

And many advertisers blame the creative.

But the real issue is often audience limitation and weak signal quality.

When Meta receives the right conversion signals, enough data, and a strong creative, the algorithm can continue finding new people who are ready to take action.

I have seen the same ad perform for months.

Even after being paused, some ads come back with stable or lower cost per result.

Why?

Because the market changed.

The audience refreshed.

The creative already proved itself.

And sometimes the comments, reactions, and social proof make the ad even stronger.

Yes, you should test new angles.

Yes, you should create variations.

Yes, you should speak to different buyer personas.

But you should not keep editing your best-performing ads just because they have been live for a long time.

Not every active ad needs to be refreshed.

Some winning ads need to be protected.

Analyze what is working.

Find the winning hook.

Understand the offer.

Study the audience response.

Then use those insights to create new ads.

But do not kill your best performers in the name of optimization.

Sometimes, the best Meta Ads optimization is simple:

Leave the winning ad alone.

28/04/2026

The marketing funnel is dead? 💀

That’s what many marketers are saying now.

But here’s what I actually think… 👇

I don’t fully agree.

The funnel is not completely dead.

The old linear funnel is dead.

Because buyers no longer move in a straight line:

Awareness → Consideration → Conversion

That model looks simple.

But real buyer behaviour is not simple anymore.

Today, a buyer may:

• See your ad
• Ignore it
• Read your LinkedIn post
• Search your brand on Google
• Compare competitors
• Check reviews
• Ask ChatGPT, Perplexity, or Google AI
• Watch your videos
• Visit your website
• Leave without converting
• See a retargeting ad
• Discuss internally
• Come back later
• Then finally convert

That is not a simple funnel.

That is a non-linear growth loop.

And this is why many marketing campaigns fail.

Brands try to force buyers down a funnel.

But buyers want to move at their own pace.

They want:

✅ Proof
✅ Trust
✅ Relevance
✅ Confidence
✅ Social validation
✅ A clear reason to take action

So modern marketing cannot depend only on:

❌ One campaign
❌ One ad
❌ One lead form
❌ One email sequence
❌ One conversion touchpoint

It needs repeated touchpoints across:

• Brand
• Search
• Content
• Paid media
• Retargeting
• Social proof
• Email
• Community
• AI-assisted research
• Customer experience
• Retention
• Referral
• Advocacy

The real question is not:

“How do we push people down the funnel?”

The better question is:

“How do we stay present across the full buyer journey until trust turns into demand?”

Because:

• One ad rarely converts a serious buyer
• One post rarely builds authority
• One email rarely creates trust
• One landing page rarely closes the deal

But a connected growth system does.

So, is the marketing funnel dead?

Not completely.

The funnel is still useful for planning.

But it is no longer enough to explain how buyers actually make decisions.

The old funnel was linear.

The modern buyer journey is circular, messy, and trust-driven.

That is why the future belongs to brands that build growth loops, not just funnels.

Because sustainable growth does not come from pushing harder.

It comes from:

• Showing up consistently
• Building trust
• Capturing intent
• Converting demand
• Retaining customers
• Turning customers into advocates

That is how modern marketing moves from attention to revenue.

27/04/2026

Most B2B marketing fails for one simple reason:

Brands try to generate demand before they build trust.

But buyers do not convert the first time they see your ad.

They remember.
They compare.
They discuss.
They come back when the timing is right.

That’s why brand and demand should not work separately.

Brand marketing creates familiarity, credibility, and trust.

Demand generation turns that trust into measurable pipeline, leads, and revenue.

Brand is your first impression.
Demand is asking for action.

When they work together, you create a powerful growth cycle:

Brand builds the audience.
Demand converts the audience.

Your organic content builds trust through:

• Consistent posts
• Thought leadership
• Team advocacy
• Community engagement
• Industry insights

Then your paid strategy turns that trust into action through:

• Targeted ads
• Retargeting campaigns
• Lead Gen Forms
• Document Ads
• High-value gated content
• Conversion tracking

Simple 3-step approach for B2B growth:

1. Build your brand foundation through organic content
2. Amplify trust with paid brand campaigns
3. Convert engaged audiences through targeted demand generation

Because in B2B, being seen is not enough.

You need to be remembered first.
Then you can be considered.
Then you can be chosen.

The mistake many businesses make?

They run demand generation too early.

Then they wonder why leads are expensive, low-quality, or not converting.

The stronger your brand presence is, the better your paid campaigns perform.

Because warm audiences convert better than cold audiences.

So the real B2B growth formula is simple:

Build trust first.
Capture intent second.
Measure the full funnel.

Brand lift.
Lead quality.
Pipeline.
Revenue.

That is how marketing moves from “awareness activity” to real business growth.

From brand love to business revenue — this is where the real growth system begins.

27/04/2026

Most businesses are doing more marketing…
But getting less results.

Why?

Because they don’t have a funnel.

They have random activities.

This is the exact funnel
behind multi-million dollar growth 👇

→ Get Seen (Awareness)
→ Build Trust (Consideration)
→ Capture Demand (Intent)
→ Convert (Revenue)
→ Scale (Loyalty)

Simple. But powerful.

Today, this works even faster because of AI:

AI search is replacing traditional discovery
Content builds trust before sales calls
Data + automation improve conversion rates

If your funnel is weak,
your ads will always struggle.

Fix the funnel first.
Everything else becomes easier.

I use this exact framework
to build and scale growth systems.

Want the full breakdown?

DM “FUNNEL”
I’ll share the complete strategy with you.