socialsky

14/08/2025

Week three of August is here, and the creative vibes are on fire!

- A phone is stolen every 15 minutes in Westminster. Currys’ purple line keeps pedestrians alert, simple, smart, effective.
- TDBank makes the invisible visible: invest in global icons, one tiny piece at a time.
- turned a rarely used emoji into the “Knorr Cube,” sparking a fun recipe challenge and celebrating local food culture.
- x Smoothie King launched a daring 🍅 ketchup smoothie, blending tomato ketchup with fruits to spark curiosity and social buzz: if tomatoes are fruit, why not ketchup smoothies?

Which one is your fav?

08/08/2025

Week two of August is here, and the creative sparks just keep flying!

- has launched a daring new brand campaign called “Engineered for Whatever”, breaking away from typical idyllic outdoor advertising by showcasing chaotic, extreme and often absurd,natural scenarios to prove that their gear can withstand real, unpredictable adventure. The goal of the campaign was to demonstrate, in an attention-grabbing and unconventional way, that their gear can handle the most unpredictable and extreme real-life outdoor conditions, reinforcing the brand’s image as tough, reliable, and adventure-ready.⛰

- ’s campaign “It Starts on TikTok” is a tribute to imperfect, authentic beginnings, those first uncertain steps where curiosity turns into action. Through stories of local creators and a wide multichannel rollout, it shows how a simple idea on TikTok can spark meaningful change. The goal is to inspire users to embrace starting small, highlighting the platform as a space where passions grow and creativity flourishes.

- In France, more than 50,000 pets are abandoned each summer. This alarming statistic is the focus of a powerful campaign by , aiming to raise awareness and inspire change for these vulnerable animals. 🐶

-To mark World Road Safety Day, Buick invited nine road accident victims to stand at the most dangerous intersections. A brutal yet necessary reminder: following the rules on the road can literally save lives.

What do you think of these campaigns? ☺️

01/08/2025

August is here and so are our weekly inspiring campaigns!

- grabs attention with a bold new OOH campaign that promotes its ice cream, without showing any ice cream at all. The posters feature only descriptive, mouth-watering text designed to trigger cravings through imagination alone. By removing the product visuals, the brand highlights the power of words and sensory suggestion. It’s a minimalist but striking way to make people salivate on the street. 🍦🧠

- is turning heads with an unusual and playful offer: pay for your meal with your baby’s birth certificate. To celebrate Belgium’s most popular baby names of 2024, the brand is offering a free McDonald’s menu to parents whose newborns share one of the top 10 names. It’s a fun, culturally relevant way to tap into national trends and create buzz around family, identity, and of course, food. 🍟👶

- turns up the emotion in its latest campaign “Lost in Love,” celebrating the deep, sometimes irrational love people feel for their favorite sauce. In a dramatic and humorous spot, characters literally lose their heads and minds over Heinz, showing how obsession with taste can override everything else. It’s funny, passionate, and impossible to ignore. 🍅

- Café has arrived in Monte-Carlo at the Le Méridien Beach Plaza, blending performance, elegance, and gourmet flair. With a menu crafted by Riccardo Giraudi, enjoy reimagined classics and bold creations, from signature cocktails to exquisite pastries. A true culinary and lifestyle experience inspired by the iconic brand 🐊

Let uw know what you think about these campaigns!

18/07/2025

Week three of July is here, and the creative campaigns just keep coming! ✨

- Ahead of Auckland’s August restaurant month, Heart of the City launched the “Don’t Try This At Home” campaign to spotlight the craftsmanship and creativity of local restaurants. Created by agency , the OOH campaign humorously reminds people that no home-cooked meal can match the experience of dining out, with trained chefs, precision tools, and top-tier ingredients. It encourages Aucklanders to rediscover the magic of restaurant dining.

- An unofficial ad for , made entirely with AI, is taking the internet by storm, and it’s not even real. Packed with dark humor, strange visuals, and that signature chaotic energy, the fan-made video feels like something the brand could’ve released themselves. It blurs the line between official content and fan creativity, showing just how powerful AI can be in the hands of the right people.

- ‘s latest global campaign, “Together We Fly Higher,” puts the spotlight back on the heart of its brand: the running community. 🏃It emphasizes the power of movement, connection, and collective momentum, portraying running as more than an individual act, it’s something we rise through together. With this campaign, HOKA reaffirms its performance roots while celebrating the emotional unity that running brings. 🤝🏼

- teams up with in a bold new campaign designed to reignite its connection with youth culture through timeless rebellion and originality. By tapping into the iconic attitude of the band, the campaign aims to inspire a new generation to embrace self-expression and authenticity. It reinforces Adidas’ mission to celebrate cultural icons who have shaped, and still influence, creative identity.

Which one is your favorite?

16/07/2025

This is what happens when you let the Skycrew unleash creativity, magic, and just the right dose of madness ⚡️

Client: 🎯
The goal? Boost brand awareness and visibility, and spark real conversations with the audience.
Understand what they enjoy, what entertains them, and what makes them engage 💥

We kicked things off with a 3-month creative lab: testing, experimenting, and learning
From there, we built a bold strategy that delivers real results.

Results measured in June 2025, with €0 media spend:
🔹 BE-FR: +341K followers, 118M views, 4.6M likes
💬 Up to 4% engagement rate

Our ambition: go further with bolder content.

We don’t just post. We ignite brands!

Wanna hand us the keys to your socials? 🔥
DM us right now!

11/07/2025

It’s only the second week of July, and we’re already spotting marketing hits you can’t miss! ✨

- Every summer, we forget the basics: sunburns lead to over 100,000 skin cancers in France every year. and DDB tackle this serious issue with a creative, absurd campaign: “We’re not sausages.” The playful, light-hearted approach breaks through the usual health messages, reminding us to protect our skin in a way that sticks, just like the slogan.

- is revolutionizing conscious consumption with their campaign « Precarious or Billionaire: Who benefits from your basket? » By purchasing Ramdam products, you’re providing tangible help to those in need, with no extra cost. A simple, accessible act that changes lives every day. Over 600,000 people supported in just one year!

- To celebrate Wimbledon, has unveiled a sleek limited-edition white can, inspired by the tournament’s all-white dress tradition. The minimalist design reflects the brand’s refined image while honoring the elegance and prestige of this iconic sporting event.

- launched the “Cowboy Close-Ups” campaign to highlight the importance of local agriculture and honor the real farmers behind its Western-inspired menu. By using cinematic, Western-style portraits of actual producers, the campaign aims to build stronger emotional connections with customers and reinforce trust in the brand’s local sourcing. The result is a visually striking and authentic tribute that enhances McDonald’s image as a supporter of Canadian farming communities.

Which campaign is your fav? 🔥

08/07/2025

Say hello to the creative sparks that ignite socialsky!⚡️

07/07/2025

📢 Save the date: July 17th!

We’re hosting an exclusive SkyStudio webinar live from our freshly renovated Antwerp office!

Get an inside look at our tools, workflow, and how SkyStudio can elevate your content game.

Seats are limited, be there or miss out. 👀✨
📅 July 17
🕒 10 am

Link in our bio to register! 🔥

04/07/2025

First week of July and we’re already spotting marketing gems you won’t want to miss!✨

unveils an artistic edition honoring Keith Haring, reimagining his iconic 1986 design on a bold, embossed bottle. Launching July 1st in travel retail, this creation celebrates the belief that “art is for everyone”, paired with a signature Absolut Haring Fizz cocktail.

During Paris Fashion Week 2025, and concept store turned the runway into a racetrack with “The CatRace”,a one-minute show featuring real athlete-models running in Stephy Galvani’s performance gear. Bold and raw, this statement show reconnects sportswear to its roots: pure movement.

challenges the rise of AI-generated visuals with a bold outdoor campaign. Through raw, imperfect instant shots and handwritten slogans like “AI can’t generate sand between your toes,” the brand calls for slowing down and embracing real, unfiltered moments.

brings Superman to the streets with interactive murals across the UK and Ireland, inviting passersby to step into the hero’s cape. Snap a photo, scan the QR, and you might just win a private screening, because this summer, anyone can be super.

Which one is your fav? Let us know in the comments 👀

30/06/2025

25/06/2025

“Socialsky, the agency that boosts brands on TikTok!”
Big thanks to Trends-Tendances for this 3-page feature! 🔥

These 3 pages share our journey within the skycrew and why we believe so strongly in the power of social media.

Stay tuned, it’s just the beginning…

24/10/2024

Big news: 3 new talents have joined the skycrew! 👩‍🚀👩‍🚀👨‍🚀

Guillaume Boffé and Louise Laeuffer have joined the agency's Dutch-speaking team in Antwerp as Community Managers. 💥

Caroliny Rodrigues, who is passionate about photography, joins us as an intern Community Manager. 📸

We’re thrilled to see the team growing month by month in both Brussels and Antwerp. 🛸

Welcome to the skycrew! 🛸