Economic.bg in English, YAVOROV DIStr. , AP. 11, FLOOR 6, BLOCK 73, Sofia (2025)

22/10/2025

Ivan Dzorzeto is an entrepreneur, consultant, and coach who has been supporting entrepreneurs in growing their businesses for over 20 years. He is a partner at OSM, Italy's leading consulting firm for small and medium-sized enterprises, and managing director of OSM's business development department in Europe, the Middle East, and the United States.
Is there a correlation between a strong employer brand and revenue or profit growth?
Yes – and it’s a direct one. A strong employer brand signals that employees feel valued, motivated, and able to realize their full potential. When people work with engagement and satisfaction, their productivity naturally increases – and this inevitably leads to higher revenues and stronger profitability. True leaders, however, know that success must...

Employer branding has a direct correlation with revenue and profit growth

17/10/2025

The Romanian Security Summit 2025 is entering its final stage of preparation. Organizers are inviting all interested companies to seize the last opportunity to apply for sponsorship packages and exhibition space, as registrations will soon close.
More than 70% of the exhibition floor has already been sold, with a strong lineup of leading international and regional companies set to present their latest security innovations in Bucharest. The industry’s keen interest is further reflected in over 1,000 participant registrations to date.
This year’s exhibition layout features a specially designed floor plan that ensures maximum exhibitor visibility and easy visitor access, creating a dynamic and efficient environment for B2B networking.
The Romanian Security Summit will take place on...

The Romanian Security Summit 2025 is entering its final stage of preparation. Organizers are inviting all interested companies to seize the last opportunity

15/10/2025

In today’s overcrowded digital space, businesses are often taught to run faster — launch more ads, send more emails, make more calls, and pursue more leads. Yet, the most successful brands are doing the opposite. They’re not chasing prospects — they’re attracting the right ones.
The new era of marketing isn’t about louder messages or bigger budgets. It’s about clarity, positioning, and consistency — knowing precisely who your ideal customers are, understanding what they value, and designing every touchpoint of your brand so that they naturally come to you. Attraction-based marketing isn’t a trend. It’s a competitive advantage.
The Shift: From Hunting Leads to Becoming the Magnet
Businesses that chase customers spend their days in reaction mode — trying to...

In today’s overcrowded digital space, businesses are often taught to run faster — launch more ads, send more emails, make more calls, and pursue more leads

15/10/2025

Artificial intelligence is a hot topic for discussion, a strategic field for business, and a fierce arena for geopolitical competition. AI technologies are developing at an unprecedented pace, raising the question of the need for so-called artificial intelligence gigafactories. The giants will pour hundreds of billions into such facilities over the next few years, and Bulgaria may find itself with a chance to attract such investment—if the state plays its cards right. For now, at least, it is signaling that it is sitting at the table.
Why is attracting an AI gigafactory an opportunity to transform the entire economy? What are the chances of attracting such an investor, and how is it doing so far in this race? Why is energy so important? We discuss these and other questions with...

It seems cheerfully optimistic. Since August, there has been an interdepartmental working group in the Council of Ministers that has been working purposefully

13/10/2025

Imports of iron, steel, aluminum, cement, fertilizers, electricity, and hydrogen from third countries into the EU may encounter serious difficulties. Although they will actually purchase certificates from 2027, businesses in Bulgaria are already struggling. Although they will actually purchase certificates from 2027, businesses in Bulgaria are already struggling. The implementation of this key environmental regulation in our country faces obstacles – there is a lack of mechanisms, formulas, and institutional coordination, which will prove to be a problem for many companies.
The problem stems from the fact that even the European Commission has not yet specified or provided complete information about the mechanism in question. For its part, the Executive Environment Agency, which has...

Imports of iron, steel, aluminum, cement, fertilizers, electricity, and hydrogen from third countries into the EU may encounter serious difficulties

10/10/2025

The 10th anniversary edition of the Adria Security Summit, the largest event of the security industry in Southeast Europe, was successfully held on October 8 and 9 in Skopje. Over two days, the Summit brought together more than 2,000 participants and 111 exhibitors from around the world, showcasing innovative solutions in video surveillance, access control, intrusion detection, fire protection, physical security, cybersecurity, IT, ICT, automation, and smart technologies. The event aimed to strengthen collaboration and knowledge exchange within the security and technology community of Southeast Europe.

We are proud that the tenth edition of the Summit reaffirmed our mission to connect the entire region through knowledge, innovation, and partnership. Skopje became the center of...

The 10th anniversary edition of the Adria Security Summit, the largest event of the security industry in Southeast Europe, was successfully held on October 8 and 9 in Skopje

09/10/2025

The largest security industry event in Southeast Europe, Adria Security Summit 2025, has officially opened for its tenth, jubilee edition in Skopje. This two-day gathering brings together more than 2,000 participants and 111 exhibitors from around the world, showcasing the latest solutions in video surveillance, access control, intrusion detection, fire protection, physical security, cybersecurity, IT and ICT, automation, and smart technologies.
The Summit aims to strengthen cooperation, knowledge exchange, and business networking within the security and technology community of Southeast Europe. It is organized by the professional magazine a&s Adria, a member of the global a&s Security Media Group, which operates under the portfolio of Messe Frankfurt, Europe’s largest trade fair and...

The largest security industry event in Southeast Europe, Adria Security Summit 2025, has officially opened for its tenth, jubilee edition in Skopje

01/10/2025

Adria Security Summit 2025, the largest security industry event in Southeast Europe, will take place on October 8–9 in Skopje, at the Aleksandar Palace Hotel. The 10th anniversary edition of the Summit will feature a rich conference program where leading international and regional experts will present innovative solutions, emerging trends, and key challenges shaping the security industry. Through a series of lectures and panel discussions, participants will gain insights into the latest technologies and practices redefining security today and in the future.
The program opens with the keynote “Living and Working in a Big Data World” delivered by Sergej Pičulin and Nikolai Landa of Advancis. Their session will focus on transforming Big Data into clear, actionable intelligence...

Adria Security Summit 2025, the largest security industry event in Southeast Europe, will take place on October 8–9 in Skopje, at the Aleksandar Palace Hotel

01/10/2025

Throughout our lives, money shapes some of our most important choices: buying a home, raising a family, planning for retirement. Our ability to make sound financial decisions – how we plan, spend and save – affects our quality of life, wellbeing and opportunities. Yet many of us learn to manage our finances only by trial and error.
With the right knowledge and tools, everyone can make those decisions with confidence. This is what we mean by financial literacy: knowing how to budget, how to protect yourself from fraud, how to avoid excessive debt – and how to make savings grow for the long term.
Unfortunately, levels of financial literacy in the EU are very low. Only 18% of EU citizens are highly financially literate, according to our most recent survey, and not everyone starts...

Throughout our lives, money shapes some of our most important choices: buying a home, raising a family, planning for retirement

29/09/2025

Nikola Gazdov is an entrepreneur with 18 years of experience in renewable energy. He serves as Chairman of APSTE (the Association for Production, Storage, and Trading of Electricity in Bulgaria) and sits on the Board of the Romanian Photovoltaic Industry Association (RPIA). Nikola is also a Board Member of SolarPower Europe and Deputy Chair of its National Associations Committee. On the business front, he is CEO of Renergy, a technical advisory firm, and Director at Element Power, a gigawatt-scale developer of solar and battery energy storage systems.
Mr. Gazdov, we are seеing off another record summer for solar energy in Bulgaria. The market has boomed in recent years, but how would you describe it at the moment? Is there a lull?
Bulgaria has attracted over 6 billion leva of private...

Bulgaria has attracted over 6 billion leva of private investment in its energy sector, mainly for the construction of new solar power plants

26/09/2025

A 75 kW photovoltaic installation is to be put into operation on the roof of 2nd Secondary School “Acad. Emilian Stanev” – the heart of the first energy community in Sofia. The project will be implemented through a partnership between the Vitosha district, citizens, and companies with a total budget of BGN 90,000. After 10 years, ownership of the plant will be transferred to the municipality, and its electricity will power the school and other municipal facilities.
The project was unanimously approved by the Sofia City Council, and the report was submitted by the Deputy Mayor for Ecology, Nadezhda Bobcheva, the Mayor of the Vitosha district, architect Zarko Klinkov, and representatives of several political groups. Although this is the first such project in Sofia, similar...

A 75 kW photovoltaic installation is to be put into operation on the roof of 2nd Secondary School “Acad. Emilian Stanev” – the heart of the first energy community in Sofia

26/09/2025

Bulgaria continues its active efforts to attract large-scale investments from tech giant Meta. After Energy Minister Zhecho Stankov met with representatives of the American company in July, Prime Minister Rosen Zhelyazkov has now done the same. During his visit to the US, he held talks with Joel Kaplan, President of Global Affairs."

Bulgaria is a strategic destination for high-tech investments in energy and artificial intelligence," Prime Minister Zhelyazkov said during the meeting, according to the government press service.

The meeting with Joel Kaplan is part of Bulgaria's efforts to position itself on the emerging and extremely attractive AI map. Europe is ambitious to stimulate the development of artificial intelligence, and member states are provided with various tools to...

Bulgaria continues its active efforts to attract large-scale investments from tech giant Meta. During Rosen Zhelyazkov visit to the US, he held talks with Joel Kaplan, President of Global Affairs

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