02/10/2025
The wonderful Sam is part of our Bradford Music Scene Community, and we think he definitely deserves to win ❤️
London, September 30, 2025 – Just one day into Big Brother’s highly anticipated return on ITV2, housemate Sam has already captured attention with a double life that’s equal parts small-town charm and showbiz sparkle.
The 27-year-old from Skipton is known locally for his energetic Zumba classes, where his playlists get everyone moving. But inside the house, he revealed another side: his music persona “Smashby,” an emerging pop act blending glittery hooks with heartfelt lyrics. Fans quickly took notice online, with trending after his reveal.
Sam’s upbeat personality has already made him a house favourite. From morning yoga sessions to emotional late-night chats, he’s showing that he can be both the entertainer and the confidant. Even early tensions in the house haven’t stopped him from building quick friendships.
Outside of Big Brother, Sam has released self-produced music on YouTube and performed at community events, even connecting with other reality TV names along the way. With his background in dance, fitness, and music, he’s proving to be one of the most versatile contestants of the season.
If he goes all the way to the £100,000 prize, Sam dreams of a new place to call home – and a chance to take his pop career to the next level. But first, he’ll need to navigate the twists and turns of the game.
Big Brother continues nightly on ITV2, with streaming available on ITVX. Could Sam’s mix of Zumba moves and pop power make him one of this year’s breakout stars?